Head of Communications AI Systems & Soc… at DocuSign

What you'd actually do

Build and manage a social content pipeline leveraging AI-native tools when appropriate: from ideation and scripting through production, editing, scheduling, and performance analysis

Evaluate, pilot, and implement AI tooling across the full content lifecycle — not just for social, but across communications, content marketing, and editorial functions

Build durable systems — playbooks, templates, governance frameworks, and training — so the team can produce at scale without the quality or consistency slipping

Serve as the team's internal authority on the AI landscape: what's production-ready, what's coming, and what requires us to change how we work now

Produce social content across the content-driven platforms (YouTube and IG to start), with a clear understanding of what performs where and why

Skills

Required

Hands-on social content creation
Video production
Building AI-enabled workflows
Experience with APIs, prompt architecture, and integration potential
Familiarity with AI models and how they select and cite sources
Systems thinking and documentation
Familiarity with communications and social media functions

Nice to have

Platform fluency across Youtube, Instagram
Working knowledge of GEO principles

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do Generative engine optimization is rewriting how communications, content marketing, and social work — what gets written, how it gets made, where it lives, and whether it surfaces at all. We're hiring someone to keep us world-class in content creation for social platforms with an AI bent: You'll build the AI systems, workflows, and production capabilities that power our social content engine while helping our broader communications, content marketing, and social teams operate at the speed and scale this moment demands. This is a content role as much as an infrastructure role. The person who succeeds here doesn't just build systems — they feed them. They know what great social content looks like across platforms, they can make it, and they build the workflows that make producing it consistently feel less like a heroic effort and more like a well-run machine. The video and production capabilities this role requires are central, not supplementary. This person is making things — social-ready video, visual assets, platform-native content — while simultaneously building the systems that scale that production beyond what any one person could do alone. This person will work on all manner of communications functions in partnership with the teams working in those verticals: executive communications, product communications, analyst communications, content marketing, editorial, and social media. A bit about you: You have great judgment, an authentic voice, and know when to deploy it. You live on social — you understand what works on each platform, why it works, and how to make it. You're well-versed in the ways of AI, communications, and social on all platforms, and have a demonstrated ability to create workflows and assets to achieve business goals. You love to dig into all aspects of the work. You'll need to be able to seek out information to support business needs, distill what you've found, create social strategies, draft plans, and then execute — including holding the camera and using the editing software when the need arises. To succeed, you'll be proactive, organized, and able to thrive in a matrixed environment. You are creative, have top-notch content creation skills, but you love a good edit. You enjoy the challenge a tight deadline brings and have the wit and scrappiness to meet it. You love to get into the weeds and help tell a story. You are flexible in the face of change. You get joy from growing an enterprise that helps businesses and people be successful. You bring top-tier emotional intelligence and a sense of humor to all you do. This position is an individual contributor role reporting to the VP, Corporate Communications and Public Relations. Responsibility Produce social content across the content-driven platforms (YouTube and IG to start), with a clear understanding of what performs where and why Audit and reimagine social and communications workflows through the lens of GEO — ensuring content is structured, distributed, and formatted to be discovered and cited by AI-driven search and answer engines Build and manage a social content pipeline leveraging AI-native tools when appropriate: from ideation and scripting through production, editing, scheduling, and performance analysis Evaluate, pilot, and implement AI tooling across the full content lifecycle — not just for social, but across communications, content marketing, and editorial functions Build durable systems — playbooks, templates, governance frameworks, and training — so the team can produce at scale without the quality or consistency slipping Serve as the team's internal authority on the AI landscape: what's production-ready, what's coming, and what requires us to change how we work now Job Designation Remote: Employee is not required to be in or near an office frequently and works from a designated remote work location for the majority of the time. Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law. What you bring Basic 15+ years of relevant experience with a Bachelor’s degree or 12+ years of related experience with a Master’s degree Experience with hands-on social content creation, including making videos, writing posts, building calendars, and shipping work Experience with video production and building pipelines that feed channel needs consistently Experience building AI-enabled workflows in a communications, content, or marketing environment Preferred Platform fluency across Youtube, Instagram, and wherever the conversation is moving next Technical fluency beyond the front-end: APIs, prompt architecture, integration potential, and enough depth to evaluate tools seriously Working knowledge of GEO principles: structured content, entity optimization, answer-layer visibility, and how AI models select and cite sources A systems thinker who documents, operationalizes, and scales — and who can translate ambiguous organizational needs into concrete infrastructure Deep enough familiarity with the communications function — and with social specifically — to know what the message actually is, which is what makes redesigning it possible Wage Transparency Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience. Based on applicable legislation, the below details pay ranges in the following locations: California: $186,100.00 - $300,550.00 base salary Illinois, Colorado, Massachusetts and Minnesota: $178,900.00 - $252,700.00 base salary Washington, Maryland, New Jersey and New York (including NYC metro area): $178,900.00 - $262,825.00 base salary Washington DC: $186,100.00 - $262,825.00 base salary Ohio: $157,100.00 - $221,900.00 base salary This role is also eligible for the following: Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance. Stock: This role is eligible to receive Restricted Stock Units (RSUs). Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment Retirement Plans: select retirement and pension programs with potential for employer contributions Learning and Development: options for coaching, online courses and education reimbursements Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events Work Authorization Notice: Please note that we do not provide visa sponsorship or immigration support for this position. Applicants must already be authorized to work in the United States on a full-time, permanent basis without the need for current or future sponsorship. Life at Docusign Working here Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. Accommodation Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com. If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance. Applicant and Candidate Privacy Notice States Not Eligible for Employment This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming. Equal Opportunity Employer It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. Docusign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category. EEO Know Your Rights poster #LI-Remote

Head of Communications AI Systems & Social Production

What you'd actually do

Skills

Required

Nice to have

What the JD emphasized

Other signals