About the Role
The Head of Consumer Strategy & Operations is a cornerstone of the Taiwan leadership team, reporting directly to the General Manager. This role is the primary architect of Uber Eats Taiwan’s consumer growth engine, responsible for driving eater acquisition, engagement, and long-term loyalty while optimizing investment efficiency.
You will operate across both short-term execution and long-term strategy—owning growth OKRs in a highly competitive landscape while designing the roadmap that ensures Uber Eats remains the platform of choice for consumers in Taiwan.
This role also leads the evolution of our cross-platform membership strategy (Uber One) and builds a scalable, partner-centric growth ecosystem with merchants—ensuring growth is sustainable, profitable, and mutually beneficial.
What You’ll Do
Consumer Lifecycle & Growth Strategy
Own and design the end-to-end consumer growth strategy across acquisition, retention, and resurrection
Continuously benchmark against competitors to strengthen Uber Eats’ value proposition while maintaining margin discipline
Investment Strategy & Unit Economics
Define the strategic framework for eater investment and capital allocation
Analyze unit economics and ROI to optimize spend efficiency and drive sustainable growth
Membership Strategy (Uber One)
Lead the strategy for Uber’s cross-platform membership program across Delivery and Mobility
Own value proposition design, lifecycle optimization, and long-term economic viability
Deepen engagement with high-value consumer segments
Merchant-Partnered Growth
Build a mutual growth ecosystem by aligning merchant-funded offers with consumer demand
Lead co-marketing strategies that unlock incremental volume and shared ROI for both merchants and Uber
Eater Experience & Product Influence
Act as the key interface between Taiwan and Regional/Global Product teams
Shape the local product roadmap across UX, membership features, and merchant tools to ensure a best-in-class consumer experience
Strategic Partnerships (3P)
- Develop and scale external partnerships (e.g., financial institutions, telcos) to acquire high-value users beyond core channels
Team Leadership
Build, lead, and develop a high-performing Strategy & Operations team
Foster a culture of analytical rigor, commercial creativity, and strong execution
Basic Qualifications
10–15 years of experience in high-growth eCommerce, strategy consulting, or commercial operations
Demonstrated experience managing complex consumer growth levers at scale
Strong strategic thinking combined with hands-on execution capability
Fluency in English and Traditional Mandarin (written and verbal)
Preferred Qualifications
Market Intuition & Competitive Strategy
Deep understanding of the Taiwanese consumer landscape and competitive dynamics
Ability to rapidly adapt strategies while maintaining strong unit economics discipline
Strategic & Financial Acumen
Expertise in unit economics, P&L ownership, and capital allocation
Ability to translate data into clear commercial narratives and strategic decisions
Growth & Product Expertise
Strong command of consumer lifecycle management, subscription models, and UX principles
Experience driving growth through both marketing and product levers
Cross-Functional Leadership
Proven ability to influence across a complex matrix organization
Experience aligning local market needs with regional/global strategy and working with Legal, Policy, Comms, and Operations
Analytical Excellence
Highly data-driven with strong problem-solving capabilities
Comfortable navigating ambiguity and translating insights into actionable strategies
Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let’s move it forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.