Head of Customer Programs

Anthropic Anthropic · AI Frontier · San Francisco, CA · Marketing & Brand

This role leads customer programs within Enterprise Marketing, focusing on engaging strategic enterprise customers. Responsibilities include building the customer programs function, managing executive relationships, designing high-touch programs like Customer Advisory Boards and Executive Briefings, and acting as the voice of the customer internally. The role requires significant experience in B2B enterprise marketing and customer programs, team leadership, and executive presence, with a genuine interest in AI adoption.

What you'd actually do

  1. Build the Customer Programs function: define the strategy, hire the team, establish the operating model with PMM, Strategic Events, Solutions, ABM, and Sales leadership.
  2. Serve as the single accountable owner to the CCO and Sales leadership for Customer Advisory Boards and executive customer engagement.
  3. Own the governed strategic-account audience: the named list of executives and decision-makers across our lighthouse accounts that every high-touch program draws from, maintained in partnership with sales leadership.
  4. Design and run the portfolio of high-touch customer programs end to end: CAB charter and membership, EBC intake and programming, early access customer selection and feedback loops, co-marketing fund deployment, and the customer reference and speaker bench.
  5. Act as the voice of strategic customers inside Anthropic — bring their priorities and feedback into Product, GTM, and leadership forums, and make sure the company treats supporting them as a priority.

Skills

Required

  • 10+ years in B2B enterprise marketing, customer marketing, or executive programs
  • 4+ years leading a team
  • Built or significantly scaled an executive customer programs function (CABs, EBCs, executive sponsor programs, customer advocacy) at a high-growth enterprise technology company
  • Track record of being the trusted marketing counterpart to a CRO/CCO and enterprise Sales leadership
  • Demonstrated executive presence with Fortune 500 C-suite and VP-level customers
  • Experience designing programs from an audience-first model
  • Strong cross-functional operating skills
  • Comfort owning a number: you have reported on coverage, engagement, and influenced pipeline/expansion and can stand behind the methodology
  • Clear written and verbal communication

Nice to have

  • Genuine interest in AI and in helping the world's largest enterprises adopt it responsibly

What the JD emphasized

  • Built or significantly scaled an executive customer programs function
  • track record of being the trusted marketing counterpart to a CRO/CCO
  • personally recruited, hosted, and maintained CAB-level relationships
  • audience-first model
  • Comfort owning a number