Head of Enterprise Marketing Strategy & Analytics

Anthropic Anthropic · AI Frontier · San Francisco, CA · Marketing & Brand

This role builds and leads the Enterprise Marketing Strategy & Analytics function, focusing on defining and measuring success across marketing programs, establishing metrics, and managing reporting infrastructure. It involves operational leadership, budget and headcount tracking, and partnering with Finance, HR, and Recruiting. The role also includes deploying AI/automation within Enterprise Marketing workflows and managing a team of marketing ops, analytics, and martech professionals. The ideal candidate has experience scaling this function in a fast-growing B2B company and excels in both technical analytics and business operations.

What you'd actually do

  1. Define and own the Enterprise Marketing measurement framework, targets, and reporting, covering the full funnel from top-of-funnel demand through pipeline influence and closed-won attribution.
  2. Build and maintain core analytics infrastructure (data models, attribution logic, dashboards) in partnership with Revenue Operations and Data Science, ensuring marketing and sales alignment on key metrics.
  3. Serve as one of the primary operating partner to Finance, HR, and Recruiting, leading budget tracking, headcount planning, and vendor management.
  4. Partner with marketing leadership and the central Marketing Ops & Strategy team on annual and quarterly planning, resource allocation, and performance reviews.
  5. Establish the operating cadence for Enterprise Marketing (QBRs, pipeline reviews, program retros), coordinating with the central Marketing Ops & Strategy team on organization-wide rhythms, and drive the preparation needed to make these forums decision-useful.

Skills

Required

  • 10+ years in marketing operations, analytics, revenue operations, or strategy roles, including at least 3 years leading a team.
  • Experience building or significantly scaling a marketing ops/analytics function at a high-growth B2B technology company undergoing significant organizational expansion.
  • Deep fluency in the enterprise demand funnel, including lead scoring, MQL/SQL definitions, pipeline attribution, and campaign influence models.
  • Hands-on expertise with the modern GTM data stack (CRM, Marketing Automation, BI tools).
  • Proven track record of strategic partnership with Finance and Revenue Operations, including experience building budget models and sitting in planning cycles.
  • Expertise in running the core operational rhythm of a marketing organization: QBRs, headcount tracking, budget pacing, and vendor renewals.
  • Strong written and verbal communication, capable of translating complex datasets into clear business narratives.
  • Genuine curiosity about AI and a willingness to be an early, hands-on adopter of automation tools in your team’s workflows.

What the JD emphasized

  • build and lead the Enterprise Marketing Strategy & Analytics function
  • build and manage the Marketing Operations, Demand Analytics, and MarTech team
  • scaling this function previously at a fast-growing B2B company
  • building budget models
  • running the core operational rhythm of a marketing organization
  • built this function before