The Role
Sigma is seeking a Head of Global Partner Marketing Strategy to serve as the primary bridge between our Partner and Marketing teams, and our most critical ecosystem partners. This is a high-impact, go-to-market strategy role designed for a leader who can command an executive audience and translate complex alliances into market-leading positioning and GTM execution.
You will be responsible for developing the overarching partner marketing strategy and cascading unified go-to-market (GTM) plans across both Sigma and our strategic partner organizations.
What You’ll Do
1. Executive Strategy & Ecosystem Intelligence
- Organizational Alignment: Act as the marketing liaison to partner managers and executives, facilitating working sessions to ensure Sigma’s value is integrated into the partner’s long-term roadmap and vice versa.
- Ecosystem Mapping: Develop "Characterization Profiles" for key partners, identifying their internal priorities, strengths, weaknesses, and industry focuses.
- Strategic Tiering: Work with the Partner Team to define the priorities and tiering of partners, identifying the "White Space" where Sigma and the partner can dominate the market together.
- Conflict Navigation: Map the ecosystem to identify collaboration opportunities and navigate "co-opetition" through careful messaging.
2. Strategic Positioning & Content
- High-Level Messaging: Move beyond basic briefs to create "Executive Value Propositions" that position joint Sigma + Partner solutions as market leaders.
- Strategic Storytelling: Extract the "Partner Angle" from complex customer success stories to prove mutual ROI to partner sales and leadership teams.
3. Program Execution & Demand Generation
- Co-Marketing Campaigns: Working with PMM and Field Marketing, design and execute integrated programs—including webinars, ebooks, and ABM plays—aligned with partner roadmaps and Sigma product launches.
- Event-in-a-Box: Design "event-in-a-box" activations for SIs, including enablement guides and co-marketing options.
- Flagship Presence: Help lead Sigma’s strategy and positioning at major industry events such as Snowflake Summit and Databricks Data + AI Summit.
- MDF Ownership: Own and optimize the Marketing Development Fund (MDF) strategy, ensuring spend aligns with high-priority strategic goals.
4. Enablement & Collaboration
- Cross-Functional Liaison: Serve as the primary link between internal Sales, Partnerships, and Product teams and external partner stakeholders.
- Sales Enablement: Collaborate with Product Marketing to develop technical briefs, ROI calculators, battlecards, and partner playbooks.
Qualifications
- Experience: 8–10 years of B2B technology marketing experience, specifically within partner marketing, alliances, or ecosystem programs.
- Domain Expertise: Deep understanding of cloud data warehouse ecosystems (e.g., Snowflake, Databricks) and how analytics/BI layers integrate within these architectures.
- Strategic Mindset: Proven ability to craft compelling messaging that resonates with both executive-level partners and end-customers.
- Operational Excellence: Experience managing MDF budgets and tracking program performance (influenced pipeline, partner-sourced bookings).
- Communication: Exceptional organizational skills with the ability to manage multiple high-priority programs simultaneously.
Travel: Willingness to travel occasionally to partner events and industry conferences.
Additional Job details
The base salary range for this position is $180k - $215k annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work at Sigma Computing. This role is eligible for a stock options, as well as a comprehensive benefits package.
About us:
Sigma is the AI apps and analytics platform connected to the cloud data warehouse. Using Sigma, business and technical teams can build intelligent, production-ready AI apps that accelerate and automate operational workflows. Sigma provides a spreadsheet interface, SQL and Python editors, visual builders, and native AI to help teams turn live data into interactive applications, analysis, reports, and embedded experiences.
Sigma announced its $200M in Series D financing in May 2024, to continue transforming BI through its innovations in AI infrastructure, data application development, enterprise-wide collaboration, and business user adoption. Spark Capital and Avenir Growth Capital co-led the Series D funding round, with additional participation from a group of past investors including Snowflake Ventures and Sutter Hill Ventures.The Series D funding, raised at a valuation 60% higher than the company’s Series C round three years ago, promises to further accelerate Sigma’s growth.
Come join us!
Benefits For Our Full-Time Employees:
- Equity
- Generous health benefits
- Flexible time off policy. Take the time off you need!
- Paid bonding time for all new parents
- Traditional and Roth 401k
- Commuter and FSA benefits
- Lunch Program
- Dog friendly office
Sigma Computing is an equal opportunity employer. We are committed to building a smart and strong team regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We look forward to learning how your experience can enable all of us to grow_._
Note: We have an in-office work environment in all our offices in SF, NYC, and London.
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**Sigma’s use of AI **
This hiring process utilizes artificial intelligence tools to assist in candidate screening and assessment. Our AI tools are designed to complement, not replace, human decision-making.