Head of Growth Marketing

Abridge · Vertical AI · San Francisco, CA · Commercial

Abridge is seeking a Director of Growth Marketing to lead their marketing engine, focusing on turning awareness into pipeline and pipeline into momentum. This role involves leading a cross-functional team across paid, demand generation, social, and lifecycle marketing, with a strong emphasis on data-driven strategies, experimentation, and collaboration with Sales and RevOps. The ideal candidate will have extensive marketing leadership experience, a B2B foundation with B2C instincts, and comfort using AI tools to drive efficiency and speed.

What you'd actually do

  1. Lead a cross-functional growth team across paid, demand generation, email/CRM, and social. Set direction, develop talent, and hold the team accountable to outcomes.
  2. Own the demand generation engine including paid advertising across Google Search, LinkedIn, and X, organic programs, account-based plays, and channel strategy across the full funnel. Partner with Sales and RevOps to align on pipeline targets and ensure tight feedback loops between marketing activity and revenue.
  3. Drive email and lifecycle marketing, building the cadence to nurture prospects, re-engage interest, and support expansion in partnership with Customer Marketing.
  4. Elevate content and social as growth channels, not just for awareness, but as measurable pipeline contributors. Develop strategies rooted in SEO, AEO, ABM, distribution logic, and audience insight.
  5. Drive web performance and content in deep partnership with the Creative lead, creating the strategy and execution behind what lives on our site: performance optimization, content architecture, and the experience that turns visitors into pipeline.

Skills

Required

  • 12+ years of marketing experience
  • at least 6 years in a growth or demand gen leadership role at a high-growth tech company
  • Proven ability to build and lead multi-disciplinary teams
  • Strong B2B foundation paired with B2C instincts
  • Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter
  • Experience aligning with Sales and RevOps on pipeline goals, ICP, and ABM or segment-based plays
  • Comfort building internal tools and workflows with AI
  • Fluency working with a strong creative function
  • Low ego, high standards

Nice to have

  • preference for AI company experience
  • Background building content and social programs that punch above their weight

What the JD emphasized

  • at least 6 years in a growth or demand gen leadership role
  • Proven ability to build and lead multi-disciplinary teams
  • Data-driven mindset with a proven ability to define and accomplish KPIs quarter over quarter
  • Comfort building internal tools and workflows with AI