Head of Marketing Operations

Verkada · Enterprise · Bayoffice · Growth Operations

Verkada is seeking a Head of Marketing Operations to lead a team responsible for architecting automations, integrations, and scaling processes within the marketing function. The role involves overseeing demand generation campaign operations, managing marketing tools and workflows, optimizing lead ingestion, building advanced automations using platforms like Workato/AWS/Retool, and ensuring all operations are automated and scalable. The position requires strong analytical and problem-solving skills, experience in fast-moving environments, and a background in operations, engineering, or product management. Experience with SQL, ETL, and BI tools is preferred.

What you'd actually do

  1. Hire and manage a higher performance marketing operations team that can scale to multiple teams long-term (including campaign ops, architecture, data cleanliness and so on).
  2. You’ll be the point person for all demand generation campaign operations and new implementations.
  3. You’ll oversee the strategy and acquisition of our marketing tools, workflows, and automations required to scale our new lead acquisition methods.
  4. You’ll obsess over the operations of our lead ingestion to maximize the efficiency of every lead.
  5. You’ll build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce to achieve a higher level of operational efficiency.

Skills

Required

  • 7-15 years of operations / engineering / marketing operations / product management or relevant experience.
  • Strong ability to take ambiguous problems and architect hacky and scalable solutions by integrating pre-built tools like Workato or engineering with low-code software.
  • Strong ability to operationalize processes at scale.
  • Strong ability to negotiate and manage multiple vendors simultaneously.
  • Impeccable analytical and conceptual problem-solving skills.
  • Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment.

Nice to have

  • Experience with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent in order to properly query data sets for data cleanliness or email campaigns) highly preferred.
  • Big plus if you have an entrepreneurial hacker’s mentality and are energized by finding novel ways to drive revenue.

What the JD emphasized

  • scale
  • automated
  • scale
  • automated
  • scale
  • scale
  • scale
  • scale