Head of Programmatic Customer Success

Anthropic Anthropic · AI Frontier · San Francisco, CA · Sales

Lead the creation and operation of a new Programmatic Customer Success function at Anthropic, focusing on scalable digital journeys and AI-built engagement plays to drive habitual Claude adoption across a broad customer base. This role involves defining strategy, designing digital success programs, building AI-powered engagement plays, setting quality bars for partners, establishing metrics, running experiments, and hiring/leading a team. The goal is to move customers from signed contract to embedded usage without a 1:1 CSM relationship.

What you'd actually do

  1. Define and own the programmatic CS strategy: how we tier accounts, what motion each tier receives, and how customers move between them as their needs evolve
  2. Design and ship digital success programs — lifecycle communications, in-product nudges, self-serve onboarding — that drive activation and habitual usage without human-touch coverage
  3. Build and run AI-powered engagement plays that extend the team's reach; work with Product to clarify what this team builds versus what lives in the product itself
  4. Set the quality bar and requirements for partner-led activation, and maintain a tight feedback loop with our Partnerships team who owns the partner ecosystem
  5. Establish the metrics framework for programmatic success: define what "activated" means at each tier, identify leading indicators, and build the instrumentation to track them

Skills

Required

  • Proven experience leading and building programmatic, digital success, lifecycle, or PLG motions at significant scale
  • Track record of building scalable systems and programs
  • Strong cross-functional instincts
  • Data-driven approach to decision-making
  • Experience managing and developing teams

Nice to have

  • Experience spanning more than one of: digital/PLG, partner ecosystems, lifecycle marketing, or scaled CS
  • Hands-on familiarity with AI-powered workflows or automation
  • Background working at a fast-growing technology company where the playbook was still being written
  • Experience with tiered coverage models and designing the handoffs between high-touch and low-touch

What the JD emphasized

  • built something like this before, at real scale
  • built it again from the ground up
  • direct ownership of an adoption or activation outcome
  • started from a blank page before