Head of Retail Services Marketing

Apple Apple · Big Tech · Culver City · Marketing

This role leads the marketing strategy for Apple Services within Apple's retail environments, focusing on driving education, acquisition, and engagement. It involves leading a team, setting vision, partnering with LOBs, building alignment, streamlining processes, developing assets, and establishing KPIs.

What you'd actually do

  1. Lead a team that brings Apple Services to life across physical and digital retail touch points.
  2. Set the vision and define short- and long-term goals for Services within Apple Retail.
  3. Partner with Services LOBs to prioritize and activate high-impact opportunities.
  4. Build alignment across teams and drive unified strategy and execution.
  5. Streamline cross-functional processes to boost speed, efficiency, and scale.

Skills

Required

  • Marketing strategy
  • Retail marketing
  • People management
  • Cross-functional leadership
  • Communication
  • Presentation skills
  • Strategic thinking
  • Operational execution
  • Relationship building

Nice to have

  • Subscription services marketing
  • Digital services marketing
  • Ecosystem marketing
  • Physical and digital retail integration

What the JD emphasized

  • 12+ years of experience leading cross-functional marketing or retail teams
  • 6 + years of people management experience with a proven track record of managing managers and leading high-performing teams
  • Strong understanding of Apple’s Services and Retail business
  • Proven ability to set vision, build alignment & manage marketing programs on a global scale
  • Excellent communicator and presenter, able to influence at all levels
  • Strategic thinker with strong operational execution
  • Experience influencing senior executive leadership
  • Collaborative leader skilled at building relationships and navigating complexity