We are seeking a senior Strategy and Operations leader to own Revenue Strategy and Operations for the Americas and lead our global Velocity go-to-market motion. This is one of the most senior roles on the Revenue Strategy & Operations team, and we are looking for someone ready to operate well beyond the scope of a traditional regional role.
In this role, you will partner with Asana's AMER Sales Leadership and GTM teams to define region and segment-level strategy, drive operational excellence, and lead strategic initiatives across this high-growth business. In addition to the AMER scope, you will own strategy and operational execution for Asana's global Velocity business—including SDR, BDR, and SMB—requiring a distinct GTM approach.
This role can either be fully remote depending on which US state you live in, or based in our San Francisco, New York or Chicago office with an office-centric hybrid schedule. If based in-office: The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.
What you’ll achieve
- Define Asana's go-to-market strategy for the AMER region over a 1–3 year horizon, acting as a strategic partner to the GM of AMER across both Enterprise and Corporate segments.
- Own AMER operational execution: forecasting cadence, pipeline health, QBRs, and performance readouts with clearly explained variance and recommended actions.
- Lead strategy and operations for Asana's global Velocity business, building the operating model, planning inputs, and execution infrastructure for this motion as it scales.
- Embed AI-native tooling and workflows into AMER and Velocity operating rhythms, driving measurable improvements in AE productivity, pipeline velocity, and forecast accuracy.
- Translate annual strategy into detailed plans during planning season, including territory and coverage design, book-of-business allocation, headcount recommendations, and productivity targets, in partnership with Sales, Finance, and Revenue Transformation.
- Identify, own, and execute strategic initiatives to drive growth and efficiency across AMER and Velocity, working cross-functionally with Sales, CX, Marketing, Product, and Finance.
- Drive data-driven decision-making and surface proactive insights; own the operating cadence that keeps the business informed and moving.
- Build, develop, and retain a high-performing team.
- Partner closely with the Global Head of Revenue Strategy and Operations on org-wide priorities, with regular exposure to senior leadership and cross-functional decision-making.
About you
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
- 10+ years of experience in strategy, operations, or similar roles, ideally within a software or high-growth enterprise environment.
- Experience building and leading multi-layered teams across strategy and operational functions.
- Proven track record owning both strategic planning and day-to-day operational execution.
- Energized by building in white space; the Velocity remit is an emerging priority that will need structure, strategy, and operational foundation built around an evolving GTM motion.
- Familiarity with AI-powered GTM tooling and a point of view on where automation creates leverage in a revenue org.
- Demonstrated ability to work cross-functionally and act as a trusted advisor to executive stakeholders, including GMs and C-suite leaders.
- Exceptional analytical fluency and communication skills, with the range to move between high-level strategy and ground-level execution.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.
What we’ll offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.
For this role, the estimated base salary range will vary based on your location. Locations in the US are categorized into one of three geographic pay zones, and the ranges for the zones are as follows:
- Zone A: $269,000 - $316,000
- Zone B: $242,000 - $284,000
- Zone C: $215,000 - $253,000
For more information about which locations fall into each pay zone, please visithttps://asana.com/usa-pay-zones. Please also consult your recruiter to confirm the applicable pay zone for your specific location.
The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed ranges above are a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long-term savings or retirement plans
- In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your Talent Acquisition Partner to learn more about the total compensation and benefits for this role.
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About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
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