Head of Social Communications

Anthropic Anthropic · AI Frontier · San Francisco, CA · Communications

This role is responsible for developing and executing social communications strategies for Anthropic and its AI product, Claude. It involves managing proactive and reactive social media, translating complex technical information for diverse audiences, and engaging with the AI community. The role operates at the intersection of Communications and Marketing, focusing on building brand affinity, managing crises, and measuring social media impact.

What you'd actually do

  1. Own and evolve social communications strategy for Anthropic's brand channels across current and emerging platforms, deepening trust with our audiences and reaching new communities as we grow
  2. Steward Anthropic's voice across platforms and audiences: nuanced, candid, technically credible, and empathetic
  3. Serve as the bridge between Communications’ and Marketing’s social workstreams, ensuring all of the functions are working together
  4. Build affinity for both the Anthropic and Claude brands, partnering closely with the Claude social marketing team so company, research, and product storytelling complement one another
  5. Plan and execute social communications strategy for major moments, including model launches, research publications, policy positions, partnerships, and company milestones. Translate complex technical material for broad audiences

Skills

Required

  • 8+ years of experience leading social communications and response strategy
  • Proven track record of growing audiences, and of deepening engagement and trust
  • Exceptional writing skills and demonstrated mastery of nuanced brand voice
  • Operated across communications and marketing organizations
  • Managed multi-brand or company-plus-product social ecosystems
  • Led social channel strategy through genuine crises and high-stakes news cycles
  • Built and managed online communities at scale
  • Fluent with social analytics and can connect platform data to brand and business outcomes
  • Thrive in fast-paced environments and can manage planned campaigns and unplanned moments simultaneously

Nice to have

  • Experience in AI, machine learning, or frontier technology companies
  • Managed social for developer or technical audiences
  • Background in journalism, editorial, or creative fields
  • Video editing and multimedia production skills
  • Experience managing agencies, contractors, or direct reports
  • International social media experience and an understanding of how our voice travels across markets

What the JD emphasized

  • significant public, media, or community scrutiny
  • genuine crises and high-stakes news cycles
  • calm, rapid judgment
  • developer and AI communities