Head of Social, Japan

Adobe Adobe · Enterprise · Tokyo, Japan

Head of Social Japan at Adobe, responsible for leading and scaling the social media strategy across all channels, audiences, and the customer lifecycle. This role involves managing a team and agency partners to drive brand relevance, customer success, and business growth, spanning proprietary social platforms, influencer communities, customer support on social, social listening, and newsroom-style operations. The scope supports Adobe's broader portfolio and ecosystem.

What you'd actually do

  1. Define and implement a complete social strategy across all owned social channels, aligned with business goals and the end-to-end customer journey
  2. Own the strategy, planning, and optimization of in-house social media platforms, with deep expertise in YouTube as a flagship channel for storytelling, education, and community engagement
  3. Lead social initiatives across awareness, adoption, retention, and customer support use cases
  4. Establish frameworks for social listening and translate insights into marketing, communications, and product strategy
  5. Oversee customer support on social channels in close partnership with Customer Support and PR teams

Skills

Required

  • Proven experience leading owned social channels end-to-end, including strategy, operations, and performance optimization
  • Strong hands-on experience managing YouTube as part of a broader owned social ecosystem
  • Experience designing social strategies grounded in customer journey and lifecycle thinking
  • Demonstrated expertise in social listening, insights generation, and newsroom-style operations
  • Experience delivering customer support via social channels
  • Proven success in influencer and community building
  • People management experience with the ability to mentor and grow talent
  • Strong communication skills in both English and Japanese (business-level proficiency in both required)

What the JD emphasized

  • social listening
  • customer support on social channels
  • influencer and creator communities
  • social newsroom model
  • owned social channels end-to-end
  • YouTube as part of a broader owned social ecosystem
  • social listening, insights generation, and newsroom-style operations
  • customer support via social channels
  • influencer and community building
  • English and Japanese