Head of Web Brand Strategy

Monday.com Monday.com · Enterprise · Tel-Aviv, Israel · Marketing

This role is for a Head of Web Brand Strategy at monday.com, focusing on defining and leading the global web strategy to translate the company's offering into a compelling story and drive growth. The role involves owning the website's strategy, identifying growth opportunities, driving conversion rate optimization, and leading strategic alignment across departments. A key aspect is driving the adoption of new technologies and AI-powered workflows to revolutionize page building, streamline production, and implement hyper-personalized experiences.

What you'd actually do

  1. Define and lead monday.com’s global web strategy end-to-end - from vision and definition through execution - ensuring alignment with company goals, brand positioning, and go-to-market plans.
  2. Own the strategy, hierarchy, and evolution of our flagship homepage.
  3. Identify and prioritize high-impact growth opportunities.
  4. Drive growth initiatives that increase conversion rates, enhance the user experience, and elevate our messaging through continuous optimization and experimentation.
  5. Lead the strategic alignment between Brand, SEO, Acquisition, and Product. You will serve as the central orchestrator, ensuring that diverse departmental goals translate into one high-quality, frictionless, and consistent user journey across the entire site.
  6. Drive the adoption of new technologies and AI-powered workflows to revolutionize how we build pages. Focus on streamlining production and implementing hyper-personalized experiences that scale across our global web presence.

Skills

Required

  • web strategy
  • brand planning
  • leadership experience
  • Cross-functional mastery
  • Execution-minded strategy
  • PLG or SLG models

Nice to have

  • AI-powered workflows

What the JD emphasized

  • AI-powered workflows