Head of Website Growth

ClickHouse ClickHouse · Data AI · United States · Marketing

Head of Website Growth to own clickhouse.com as a marketing channel, turning it into a consistent, measurable source of trial signups and pipeline. Responsibilities include web strategy, experimentation, journeys, site architecture, content accuracy, CMS optimization, personalization, ABM, localization, tracking, and privacy compliance. The role will also build and lead the web team.

What you'd actually do

  1. Own the website as a demand channel, with accountability for visitor-to-Cloud signup conversion, demo requests, and web-sourced pipeline across our PLG and sales-led funnels.
  2. Build and run our web experimentation program: maintain an A/B testing roadmap for key pages, run tests with statistical rigor, and share learnings.
  3. Design thoughtful web journeys, including information architecture (IA), navigation, and the paths from blog and docs into signup and sales conversations.
  4. Keep site content accurate and current, partnering with our Product Marketing and Design teams.
  5. Partner with our web engineering team to optimize our CMS and website architecture, including a templated landing page system that lets Demand Gen ship campaign pages quickly without engineering support.

Skills

Required

  • web marketing
  • growth marketing
  • PLG funnel experience
  • web experimentation
  • A/B testing
  • information architecture
  • CMS platforms
  • HTML/CSS
  • web analytics
  • tag management
  • session replay tools
  • attribution
  • technical SEO
  • collaboration
  • project management

Nice to have

  • developer tool or data infrastructure company experience
  • people management experience

What the JD emphasized

  • 7+ years in web or growth marketing at a company with a PLG funnel
  • Proven track record of improving web signup and conversion rates through experimentation
  • Hands-on with modern CMS platforms
  • Deep experience with web analytics
  • Master collaborator and project manager