Hemo Marketing Portfolio Lead

Pfizer Pfizer · Pharma · Beijing, China

Lead the development and execution of the Hemophilia integrated platform strategy to shape rare disease policy, improve affordability, and upgrade treatment regimens. This role involves upgrading current initiatives, providing evidence-based tools to healthcare providers, exploring innovative collaboration models, and serving as a central hub between brand teams. It also includes project management, impact evaluation, and internal event facilitation.

What you'd actually do

  1. Lead the development and execution of the Hemophilia integrated platform strategy to shape the rare disease policy, improve affordability, and upgrade treatment regimen to maximally improve the hemophilia patients’ lifelong benefits.
  2. Upgrade current initiatives, ie. HTC establishment, MDT, SDM (shared decision making) platform, aligning with Pfizer's rare disease franchise vision and integrating FVIII, FIX and non-factor products, to drive the achievement of key business metrics.
  3. Provide evidence-based tools and knowledge to healthcare providers, payers, charities, hospital directors, etc. to improve affordability.
  4. Explore innovative collaboration models to support business growth.
  5. Serve as the central hub between inline factor and non-factor brand team, coordinating resources (marketing, medical, access, etc.) to ensure effective execution.

Skills

Required

  • Master’s degree or above in Medicine, Pharmacy, Marketing, or related field.
  • At least 5 years of relevant experience in marketing, platform management, Key account, or related areas.
  • Strong understanding of the current landscape and challenges in rare disease area.
  • Ability to effectively coordinate multi-departmental collaboration and drive platform strategy execution.
  • Solid project management skills with the ability to independently manage platform operations.
  • Excellent communication and collaboration skills, with a focus on innovative thinking, efficient organization, and goal achievement.

Nice to have

  • Prior experience in cross-functional collaboration and project management is preferred.