The Opportunity
We are looking for a dynamic leader to help drive the strategy, thought leadership, and positioning to grow our Financial Services segment. As the Industry Strategy Director, you will develop compelling and prescriptive thought leadership and present it to prospects at industry & Adobe conferences/events and 1:1 customer meetings with SVP levels and above. You will partner with a diverse ecosystem of sales, product management, and solution consulting to bolster our industry value proposition and drive a coordinated go-to-market strategy. As an ambassador for Adobe in the Financial Services industry, you will also partner with Adobe marketing to drive awareness of Adobe’s capabilities.
Key Responsibilities
Develop Adobe’s point-of-view for Financial Services:
Build a vision and competitive positioning for the industry that resonates with Financial Services executives. This will address, for example, what are the major capabilities and use cases Adobe’s Experience Cloud enables – from customer data & analytics, advanced omnichannel personalization, cross-channel journey orchestration, creative content production, and unified measurement. It should also address what does "amazing" look like for an omnichannel experience & customer journey, and what tactics are needed for banks, insurers, wealth and asset management companies to maximize the return from their digital programs. You will have opportunities to collaborate with digital strategists, technologists, data scientists, and other specialists to craft a powerful point-of-view.
**Drive a coordinated strategy to grow the business: **
The Adobe Financial Services community extends across sales, marketing, pre-sales, customer success, product, professional services, and our partners. You will monitor the performance of the overall Americas business and drive long-term growth by orchestrating our strategy across functions. Typical activities include: working with sales leaders on go-to-market planning, partnering with marketing teams to amplify our industry messaging, enabling the field on how to position our capabilities to financial institutions, influencing product/engineering teams to ensure advanced capabilities/use cases are on our product roadmap, and aligning with partners on delivery of industry solutions.
Engage with senior executives as a thought leader:
You will develop and present compelling thought leadership to senior executives in customer meetings, CxO roundtables, Adobe conferences, and industry events (e.g., Money2020). This is a role for someone who enjoys building C-level relationships, opening new doors, speaking at conferences, and advising business leaders on how to achieve success in their omnichannel transformation programs.
**What you need to succeed **
Your success is measured by driving growth in Adobe’s Financial Services vertical by setting the vision for digital transformation in the space, and by positioning Adobe as a key strategic partner in this process.
Experience in Financial Services, either client-side or as a trusted adviser, with specific focus in digital, marketing, omnichannel personalization, customer data & analytics, and creative production (10+ years).
Experience leading successful programs for omnichannel transformation, along with an understanding of strategies, operational tactics, and technologies needed to execute at scale
Entrepreneurial approach to finding new growth levers for the business.
**Experience in the effective use and deployment of data for designing and managing products for measurement, collection, integration, segmentation, experience activation and monetization. **
Outstanding executive presence and presentation skills, with the ability to inspire and engage senior level executives
Highly collaborative with ability to lead through influence in a matrixed environment.
Exceptional written communication including interest in authoring thought-provoking points-of-view and conducting customer and market research.
Outstanding problem solving and analytical skills including talent for conducting research, analyzing data, developing hypotheses, and synthesizing recommendations.
Willingness to travel up to 40%
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $185,900 -- $328,925 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In New York, the pay range for this position is $227,200 - $328,925 In Illinois, the pay range for this position is $201,700 - $292,150 In Massachusetts, the pay range for this position is $201,700 - $292,150
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.