Shopbop is looking for a detail-oriented and enthusiastic Influencer Business Development Manager to grow our Influencer Program. This role will serve as the primary business partner to a portfolio of managed influencers, driving growth through strategic relationship management, sales performance analysis, creative collaboration, and program innovation. The ideal candidate is both analytically minded and deeply embedded in the influencer landscape, with a proven ability to build partnerships that drive measurable business results.
A successful candidate will be a self-starter comfortable with ambiguity and working in a fast-paced environment. This role requires a deep knowledge of the creator and marketing landscape and works well across multiple stakeholders. The ideal candidate is an excellent oral and written communicator, who leads with data, and takes an analytical approach to program development and decision making.
Key job responsibilities
- Serve as the primary point of contact for creators and agencies, ensuring alignment on brand objectives, compensation structure, content deliverables, and growth targets.
- Analyze influencer sales data, identify performance trends, and proactively develop strategies to increase sales, efficiency and new customer acquisition.
- Identify upsell and collaboration opportunities (seasonal campaigns, brand collaborations, tier upgrades) that deepen influencer engagement and expand their contribution to program goals.
- Create weekly/monthly business reviews highlighting influencer performance, growth opportunities, and ROI insights for leadership.
- Partner with influencers on storytelling, trend integration, and strategic merchandising ideas to inspire new content and drive conversion.
- Coordinate ongoing gifting efforts to ensure influencers are equipped to authentically showcase new arrivals, seasonal launches, and brand campaigns.
- Contribute to the evolution of Shopbop’s managed influencer program by sharing partner feedback, testing new incentive structures, and driving process improvements.
Basic Qualifications
- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Bachelor's degree or equivalent
Preferred Qualifications
- Experience in audience segmentation and targeting
- Experience in digital marketing and content production timelines and process
- Usage of generative AI tools to enhance workflow efficiency, with a willingness to learn effective prompting and evaluation practices
- Ability to recognize opportunities where generative AI could enhance products, workflows, or customer experiences
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
USA, NY, New York - 86,700.00 - 151,700.00 USD annually