Insights and Analytics Adobe Cja Consultant

Deloitte Deloitte · Consulting

Consultant role focused on marketing and advertising analytics, leveraging tools like Adobe CJA, Google Analytics, and Salesforce to analyze customer journeys, optimize strategies, and provide data-driven recommendations for clients. The role involves data strategy, measurement frameworks, and performance analytics within the consumer domain, with a mention of Generative AI as a technology the team uses.

What you'd actually do

  1. Leverage advanced data analytics and visualization tools to map, analyze, and optimize end-to-end customer journeys, identifying key pain points and opportunities to drive enhanced experiences and business growth.
  2. Uncover client’s key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
  3. Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
  4. Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies
  5. Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more

Skills

Required

  • 2+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients.
  • 1+ years of Adobe Customer Journey Analytics (CJA) experience
  • Bachelor’s degree or equivalent professional experience.
  • Ability to travel 30%, on average, based on the work you do and the client and industries/sectors you serve.
  • Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future

Nice to have

  • Proficient in defining analytics, modeling, tagging strategies, and developing c

What the JD emphasized

  • Adobe Customer Journey Analytics (CJA) experience
  • managing digital marketing/advertising analytics
  • marketing mix model and/or attribution solutions for complex, large-scale clients