Insights and Analytics Senior Consultant

Senior Consultant role focused on marketing analytics solutions, leveraging advanced analytics and Generative AI to enhance customer experiences and drive growth. Responsibilities include designing and executing analyses, audience segmentation, measurement frameworks, and data visualization using tools like Google Analytics, Adobe Analytics, and Tableau.

What you'd actually do

  1. Uncover client’s key business questions, design and execute analysis to address those questions, and be able to demonstrate the impact of recommendations across paid, owned, and earned channels
  2. Bring a strong background with proven experience in marketing, advertising and commerce analytics, audience discovery and segmentation, measurement, modeling strategy, and data quality
  3. Bring extensive knowledge across paid, owned, and earned, with a focus of analytical expertise in one or more of the following: omnichannel, media (display, paid search, programmatic, paid social), organic social, social listening/trend identification, site, app, email/Push/SMS - CRM, or voice of the customer/brand studies
  4. Dive into large datasets, uncovering insights, and providing impactful recommendations to clients leveraging tools like Google Analytics, DV360, Ads Data Hub, Adobe Analytics, Salesforce/SFMC and more
  5. Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels through data to provide a holistic view of marketing/advertising/commerce efforts
  6. Create dashboards via Tableau, Datorama, Data Studio, Looker, or other similar data visualization tools
  7. Support the vision and creation of measurement plans, testing plans, tagging strategies, modeling strategy, and experimentation/A/B testing deployment

Skills

Required

  • digital marketing/advertising analytics
  • marketing mix model
  • attribution solutions
  • Google Analytics
  • DV360
  • Ads Data Hub
  • Adobe Analytics
  • Salesforce/SFMC
  • Tableau
  • Datorama
  • Data Studio
  • Looker
  • Excel
  • SQL

Nice to have

  • analytics
  • modeling
  • tagging strategies
  • measurement plans
  • testing plans
  • experimentation/A/B testing deployment

What the JD emphasized

  • 4+ years of experience in managing digital marketing/advertising analytics, including marketing mix model and/or attribution solutions for complex, large-scale clients.