Integrated Campaigns Manager

Cognition Cognition · Coding AI · San Francisco, CA · Marketing

This role is for an Integrated Campaigns Manager at an applied AI lab building end-to-end software agents like Devin and Windsurf. The manager will own the system for converting exposure into evaluation and pipeline, orchestrating narratives across channels and regions. The role involves designing and executing integrated motions (ABM, lifecycle, demand orchestration) to drive account penetration and repeatable pipeline, working closely with various GTM teams. Key responsibilities include strategy and execution of integrated campaigns, designing multi-touch motions, translating narratives into plans, partnering with Field and Partner Marketing, building lifecycle programs, defining sequencing, collaborating with Sales, and measuring campaign influence on pipeline. Requirements include experience in integrated campaigns/ABM/demand orchestration at a B2B tech company, strong systems thinking, cross-functional collaboration, comfort with ambiguity, and analytical skills.

What you'd actually do

  1. Own the strategy and execution of integrated campaigns that move buyers from awareness to evaluation and adoption
  2. Design multi-touch campaign motions that connect events, content, partners, and sales engagement into a cohesive journey
  3. Translate product narratives and launches into executable, high-impact campaign plans
  4. Partner with Field Marketing to extend the impact of in-person experiences through coordinated pre- and post-event campaigns
  5. Partner with Partner Marketing to embed joint campaigns and ecosystem amplification into broader motions

Skills

Required

  • Experience owning integrated campaigns, ABM programs, or demand orchestration at a B2B or enterprise technology company
  • Strong systems thinker with the ability to design coordinated, multi-channel motions
  • Proven ability to work cross-functionally with Sales, Product Marketing, Field, and Operations
  • Comfort operating in ambiguity and building structure where none exists
  • Strong analytical instincts and ability to evaluate campaign performance beyond surface-level metrics
  • Excellent written and verbal communication skills
  • High ownership mindset and strong judgment around prioritization

Nice to have

  • Have run ABM programs tied to named accounts and executive engagement
  • Have designed lifecycle or nurture systems that meaningfully moved pipeline forward
  • Enjoy turning narrative into execution and execution into repeatable systems
  • Are opinionated about sequencing, leverage, and focus
  • Prefer building durable engines over running one-off launches
  • Thrive in fast-moving, high-expectation environments

What the JD emphasized

  • own the system that converts exposure into evaluation and pipeline
  • orchestrating how narratives from events, partners, content, and product launches compound across channels and regions
  • design and execute integrated motions that coordinate ABM, lifecycle, demand orchestration, and sales follow-up
  • drive deep penetration in our largest accounts and repeatable pipeline beyond them
  • ensure campaigns are sequenced, intentional, and measurable
  • enjoy building systems, operating in ambiguity, and deciding what not to run as much as what to run
  • move buyers from awareness to evaluation and adoption
  • connect events, content, partners, and sales engagement into a cohesive journey
  • high-impact campaign plans
  • extend the impact of in-person experiences through coordinated pre- and post-event campaigns
  • embed joint campaigns and ecosystem amplification into broader motions
  • reinforce key narratives and support ongoing evaluation
  • Define campaign sequencing, priorities, and tradeoffs to ensure focus and momentum
  • align on timing, follow-up, and handoffs
  • evaluating how campaigns influence pipeline creation, progression, and confidence
  • Continuously refine how campaigns operate to improve clarity, efficiency, and impact over time
  • Experience owning integrated campaigns, ABM programs, or demand orchestration at a B2B or enterprise technology company
  • Strong systems thinker with the ability to design coordinated, multi-channel motions
  • Proven ability to work cross-functionally with Sales, Product Marketing, Field, and Operations
  • Comfort operating in ambiguity and building structure where none exists
  • Strong analytical instincts and ability to evaluate campaign performance beyond surface-level metrics
  • High ownership mindset and strong judgment around prioritization
  • Have run ABM programs tied to named accounts and executive engagement
  • Have designed lifecycle or nurture systems that meaningfully moved pipeline forward
  • Enjoy turning narrative into execution and execution into repeatable systems
  • Are opinionated about sequencing, leverage, and focus
  • Prefer building durable engines over running one-off launches
  • Thrive in fast-moving, high-expectation environments