ROLE SUMMARY
This role will lead the India IIS team delivering high quality and impactful strategic business decision support to business leaders in India. This person will lead performance measurement, inform investment decisions, and guide inline and launch strategies for priority brands/portfolios. Also accountable for the design and execution of analytics and insights plans and delivering actionable insights that result in direct business impact. This person must be a deep market expert, capable business analyst, agile project manager, and proactive thought partner.
He/she will serve as the Analytics expert to Country teams in India.
Key accountabilities include (but are not limited to) the following:
Market and Brand Analytics
- Lead the identification of data and insight needs, design of analytics and research plans, and the execution of those plans, incorporating solutions across the catalog of GCA capabilities including secondary data analysis, advanced analytics/data science, primary market research, etc.
- Guide effective use of promotional resources through delivery of customer analytics, segmentation and targeting, promotional resource allocation, field force sizing, omnichannel analysis, etc.
- Effectively collaborate on the delivery of advanced analytics including predictive modeling, data science and machine learning, as needed
- Connect research and analytics together into compelling and actionable insights that lead to clear recommendations to commercial leaders
- Seek continuous improvement, including identification of new capabilities and/or data to maximize Pfizer’s competitive advantage
- Proactively identify the need for resources/capabilities to deliver against analytic priorities
** **Performance Management/Forecasting/Operating Plan Support
- Proactively assess BU and country portfolio performance and ensure accurate and effective performance measurement solutions are built and maintained
- Monitor the external marketplace/competitive landscape and ensure clear insights are driving commercial decisions
- Support data modeling and forecasting needs, including for LRF and operating plans, and inform resource allocation and BU/franchise strategies and tactics.
PMR Management
- Develop, commission and contract innovative and impactful market research, as needed, through approved vendors
- Create and manage budgets associated with assigned activities
- Accountable for meeting compliance and corporate SOP obligations of primary market research
Cross Functional Collaboration
- Contribute to the advancement of GCA capabilities and enable the scaling of those capabilities
- Share market and TA knowledge with other GCA teams to ensure fit-for-purpose analytics across all GCA verticals
- Lead the alignment with other GCA teams as well as other cross-functional partners to ensure cohesive activities with our stakeholders
- Facilitate best practice sharing and knowledge management
PROFESIONAL EXPERIENCE AND OTHER REQUIREMENTS
Basic Qualifications
- 10+ years of multi-disciplinary experience with a preference for exposure to Business Analytics, Finance, Marketing with a demonstrated ability to analyze large datasets and present insights to stakeholders
Preferred Qualifications
- Knowledge of the pharmaceutical industry in India, including relevant data sources required to understand and generate insights about the market
- Demonstrated experience across most GCA capabilities including data analytics, primary and secondary market research, data reporting & visualization, and forecasting/modeling; specific experience in Dataiku/DSS and Tableau are highly desired
- Familiarity with artificial intelligence/machine learning (AI/ML) and data science approaches is an advantage
- Ability to act as a strategic partner to commercial leadership
- Capacity to quickly establish relationships of trust and credibility
- Innovative and agile mindset; self-starter
- Demonstrated analytics & insights expert
- Demonstrated business acumen
- People Management skills
- Fluency in English
Professional Characteristics
- Analytical Thinker: Understands how to synthesize facts and information from varied data sources, both new and pre-existing, into discernable insights and perspectives; takes a problem-solving approach by connecting analytical thinking with an understanding of business drivers.
- Strong Data and Information Manager: Understands and uses analytical skills/tools to produce data in a clean, organized way to drive objective insights.
- Exceptional Communicator: Can understand and translate complex, technical findings of the team into commentary that facilitates effective decision making by local clients.
- Relationship Manager: Acts as a thought partner and brings forward recommendations/questions that influence stakeholders.
- Influencer: Clearly articulates expectations, capabilities, and action plans; actively listens with others’ frame of reference in mind; appropriately shares information with team; favorably influences people without direct authority
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research