Integrated Marketing Lead

Whoop Whoop · Consumer · Boston, MA · Marketing

WHOOP is seeking an Integrated Marketing Lead to translate brand positioning and product priorities into creative briefs and manage integrated campaigns from strategy through execution. This role partners with Creative, PMM, and Marketing Strategy teams to ensure all channel expressions are strategically grounded and advance company objectives.

What you'd actually do

  1. Translate WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch.
  2. Bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives.
  3. Operate with both strategic clarity and executional accountability as a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships.

Skills

Required

  • Brand positioning
  • Integrated campaign management
  • Creative brief development
  • Cross-functional collaboration
  • Marketing strategy

Nice to have

  • Understanding of member insights
  • Agency relationship management