Integrated Marketing Specialist II (13 Months Fixed Term)

Pinterest Pinterest · Consumer · Sydney, Australia · Marketing

This role is for an Integrated Marketing Specialist at Pinterest, focusing on supporting the business marketing strategy in Australia. The role involves localizing marketing content, managing initiatives like events and partnerships, collaborating with cross-functional teams, and measuring marketing activations. While the role mentions leveraging AI tools, it is not core to building AI/ML models.

What you'd actually do

  1. Partner with Business Marketing leadership to bring the local market strategy to life in Australia, leveraging best practices, learnings, industry trends and insights on both Pinterest and competitors.
  2. Assist in localising and creating engaging marketing content, including blog posts, social media content, success studies, and email campaigns.
  3. Own key initiatives to bring the broader marketing strategy to life, such as Pinterest-owned or third party events, webinars, and advertorial partnerships.
  4. Work closely with local and global teams to ensure that global programs resonate locally.
  5. Manage the measurement of local marketing activations and identify areas for improvement.
  6. Collaborate with cross-functional teams, including sales, product, measurement and the wider marketing team.
  7. Leverage AI (tools) while maintaining integrity, critical thinking, and ownership of final outcomes.

Skills

Required

  • 4 years experience in integrated marketing and/or digital marketing
  • Ability to work both independently and collaboratively in a fast-paced, deadline-driven environment
  • Excellent organisational and project management skills
  • Bachelor's degree in Marketing, Business or equivalent work experience

Nice to have

  • B2B marketing experience
  • Familiarity with social media platforms and their advertising capabilities, with a specific focus on Pinterest
  • Basic design capabilities and experience using design tools like the Adobe Suite, Figma and SplashThat
  • Sound analytical skills, with the ability to learn how to analyse data and derive actionable insights

What the JD emphasized

  • AI proficiency
  • Leverage AI (tools)