Interactive Writer

Apple Apple · Big Tech · Austin, TX · Marketing

This role is for an Interactive Writer within Apple's Marcom team, focusing on creating marketing and communication content for Apple's digital platforms like Apple.com and the Apple Store App. The writer will craft headlines, copy, and interactive concepts to guide customers through their shopping experience, working closely with art directors, designers, and product marketing teams. The role requires a strong portfolio, experience with global brands, and the ability to work in a fast-paced, creative environment.

What you'd actually do

  1. Authoring fun, thoughtful, and compelling headlines.
  2. Writing beautiful copy that inspires customers to shop for, and learn about, Apple products.
  3. Partnering with the world’s best art directors and designers to craft groundbreaking interactive concepts that live across connected digital platforms.
  4. Collaborating with CDs, ACDs, Product Marketing, other writers, and editors to refine (and refine and refine and refine) copy.
  5. Meeting deadlines, and keeping project managers aware of work in progress.

Skills

Required

  • At least 7 years of experience at an advertising agency, digital agency, or in-house creative group working on global brands.
  • A portfolio demonstrating strategic insight, attention to detail, and writing talent.

Nice to have

  • Comfortable in a fast-paced, creative workplace and able to deliver quality writing at a high volume in a tight timeframe.
  • Diligent, flexible, resourceful, and independent with a strong work ethic.
  • Collaborates well with both internal and external partners.
  • Excellent communication skills with the ability to get results throughout projects.
  • Ability to thrive in an ambiguous and ever-changing work environment, and help define process and solutions through the work.
  • Proactive and creative solution-focused thinking and execution.

What the JD emphasized

  • global brands
  • refine (and refine and refine and refine) copy