Internal Channel Enablement Lead

Verkada · Enterprise · Bayoffice · Strategy/Operations

This role focuses on internal enablement for Go-To-Market (GTM) teams to optimize their performance in engaging with the partner ecosystem. It involves designing onboarding programs, creating internal resources, acting as a subject matter expert on partner program rules, and managing cross-functional alignment to ensure sales teams can effectively leverage partners to win deals. The role also includes strategic program management for new product introductions and change management related to partner strategy.

What you'd actually do

  1. Design and lead the ramp to revenue program for new Channel Sales Managers, ensuring they understand our ecosystem, internal systems, and partner engagement models.
  2. Act as the primary internal authority on partner program rules, tiering, and incentives. Ensure all GTM teams (Sales, SEs, Marketing) are updated on changes to avoid channel conflict.
  3. Lead the internal rollout of New Product Introductions for the channel, ensuring the CSM force knows how to position these updates through partners.
  4. Track and report on the time to ramp for new CSMs and the correlation between enablement initiatives and internal channel quota attainment.
  5. Host regular internal "Channel Clinics" and workshops to keep the GTM team sharp on partner-led motions.

Skills

Required

  • Internal Sales Enablement
  • Channel Operations
  • Sales Training
  • Project Management
  • Cross-functional Influence
  • Communication
  • Strategic Planning
  • Tactical Execution

Nice to have

  • Experience supporting an internal channel team

What the JD emphasized

  • 5+ years in Internal Sales Enablement, Channel Operations, or Sales Training
  • Specific experience supporting an internal channel team is highly preferred
  • Exceptional ability to translate complex partner program rules into simple, actionable guidance for busy sales reps
  • Proven track record of influencing cross-functional leaders (Sales, Ops, Product) and navigating high-visibility projects
  • Ability to design a long-term enablement roadmap while simultaneously "getting in the weeds" to create slides, documentation, and training modules