Inventory Development Director

The Trade Desk The Trade Desk · Media · Seoul, South Korea · Inventory Partnerships

This role focuses on developing and managing partnerships within the CTV, App, and Web ecosystems in Korea for The Trade Desk, a digital advertising platform. The Director will establish programmatic inventory access, ensure supply quality, drive monetization, and troubleshoot operational issues. Key responsibilities include contract negotiations, educating partners on Supply Path Optimization (SPO), and serving as a subject-matter expert on Korean supply. The role requires strong programmatic experience, technical understanding of ad-tech, a network of publisher contacts, and quantitative/negotiation skills.

What you'd actually do

  1. Hunt, build, and deepen partnerships across the CTV, App, and Web ecosystems with local Korean broadcasters, gaming publishers, content owners, and platforms (FAST or IPTV).
  2. Establish and expand programmatic inventory access while getting into the weeds to validate supply quality, drive monetization growth, and lead hands-on operational problem-solving (e.g., troubleshooting bid streams and optimizing floor prices).
  3. Lead complex contract negotiations across TTD’s suite of products, including OpenPath, OpenAds, UID2, and Pubdesk etc.
  4. Champion Korea’s open internet by educating partners on the importance of Supply Path Optimization (SPO)—including transparency and quality control—and guiding them toward best practices that maximize their overall yield.
  5. Serve as the internal technical and partnerships subject-matter expert on Korean supply. Partner seamlessly with the commercial (demand) teams to ensure our inventory roadmap perfectly aligns with incoming agency pipeline.

Skills

Required

  • 8-10+ years of programmatic experience in supply-side sales, yield management, or business development (DSP, SSP, data, or media company)
  • Ability to rapidly grasp new technology and product changes
  • Highly comfortable with complex programmatic plumbing (OpenRTB, Prebid/Header Bidding, SDK integrations, and Identity solutions)
  • Warm, active network of monetization and yield decision-makers across South Korea’s premium publisher space, specifically within local CTV/OTT apps and the mobile gaming ecosystem
  • Strong quantitative and negotiation abilities
  • Proven experience leading long-term, complex partnership cycles
  • Proven communication, questioning, and listening skills
  • Experience in leading long-term sales/partnership cycles

Nice to have

  • Experience with both digital and TV advertising buying is strongly preferred

What the JD emphasized

  • Crucially, you still love getting your hands dirty in the platform.
  • You are a self-starter who does not need a large AdOps team behind you to execute a project from start to finish.