Jpmam Apac Lead for Etf Product and Content Marketing, Managing Writer/editor

JPMorgan Chase JPMorgan Chase · Banking · Central and Western, Hong Kong Island, Hong Kong · Asset & Wealth Management

JPMorgan Chase is seeking an APAC Lead for ETF Product and Content Marketing, Managing Writer/Editor in Hong Kong. This role focuses on crafting and owning impactful messaging for ETF products across APAC, collaborating with business stakeholders and SMEs to drive client engagement through compelling storytelling and content marketing initiatives. Responsibilities include elevating ETF education, creating locally relevant content, strengthening the brand, analyzing market trends, ensuring compliance, and optimizing content formats. The ideal candidate has a Bachelor's degree in a related field, 6+ years of investment writing experience with ETF product knowledge, superior writing and editorial skills, and digital/social media savvy.

What you'd actually do

  1. Elevate APAC active ETF education and thought leadership through compelling storytelling, while leading content marketing initiatives end-to-end
  2. Actively partner with business stakeholders and SMEs to shape marketing-led narratives that amplify active management and active ETF education and thought leadership
  3. Create locally relevant, channel-specific, high-impact content—including brand messaging industry award submissions, investor education materials, investment commentary, and product collateral
  4. Strengthen the active ETF brand via an always-on approach across the content ecosystem, spanning social, earned, paid, and owned media
  5. Lead the promotion of product diversification across active ETFs, mutual funds and alternatives and showcase investment and active management capabilities for APAC

Skills

Required

  • Bachelor’s degree or higher in finance, business, economics, journalism, or a related field
  • Minimum of 6 years’ experience in investment or financial writing, with solid product knowledge of ETFs
  • Strong understanding of financial, economic, and investment concepts, asset management products and client behavior
  • Superior writing and editorial skills in English, with experience promoting content across funnels and within an ecosystem
  • Work with principles and habits that earn trust, drive relentless improvement, and do the right thing
  • Seek feedback to improve, speak up and communicate issues, and keep learning quickly
  • Proven ability to turn complex financial topics into compelling stories for diverse audiences
  • Strong interviewing skills and the ability to synthesize multiple viewpoints into client-friendly messaging
  • Digital and social media savvy, with experience using data-driven approaches to drive content engagement
  • Process-driven and attentive to detail, with experience managing content publishing and production
  • Excellent time management, stakeholder management, and project management skills, with working experience across APAC markets and collaborating in a fast-paced environment

Nice to have

  • Asset management experience with diverse exposure to mutual funds, ETFs, and alternatives
  • Strong leadership and interpersonal skills to coordinate efforts across teams and markets
  • Passion for creating client-engaging content and evaluating content impact for continuous improvement
  • Mature, flexible and comfortable navigating ambiguity, able to adapt quickly while managing multiple priorities
  • High level of independence, positive energy, and respect for diverse opinions and styles
  • Experience piloting innovative marketing strategies and optimizing content formats

What the JD emphasized

  • Ensure compliance with internal and external requirements, adapting to evolving regulations and guidelines