Launch Strategy, Brand & Comms

Figma Figma · Enterprise · United States · Marketing

This role is for a Launch Strategy, Brand & Comms professional at Figma, focusing on orchestrating product launches and ensuring cohesive brand storytelling across all channels. While the product mentions AI features, the role itself is in marketing and communications, not directly building or researching AI.

What you'd actually do

  1. Partner with Product Marketing and Marketing’s Communication, Content & Community leads to plan and orchestrate Figma’s biggest launches
  2. Build and evolve a repeatable launch framework that unites brand, comms, and social
  3. Drive consistency and clarity in storytelling across all channels
  4. Identify and fill gaps in launch readiness, resourcing, or narrative alignment
  5. Serve as the strategy connective tissue of the brand and awareness work we do for our launches —ensuring all touchpoints ladder up to a unified brand experience

Skills

Required

  • marketing
  • communications
  • operations
  • launch strategy
  • brand strategy
  • cross-functional collaboration
  • communication
  • influencing skills
  • narrative development
  • execution

Nice to have

  • social marketing
  • consumer tech
  • fast-paced environments
  • creative production
  • operations

What the JD emphasized

  • 10+ years of experience across marketing, communications, or operations
  • Demonstrated ability to bring both structure and creativity to complex, multi-stakeholder initiatives
  • Proven success collaborating cross-functionally and connecting insights across marketing, community, and creative functions
  • Exceptional communication and influencing skills, with a track record of driving clarity and alignment across teams
  • Experience balancing the art and science of launches—translating narrative strategy into coordinated execution