Lead Ads Product Marketing Manager, Programmatic Supply & Inventory

Pinterest Pinterest · Consumer · San Francisco, CA · Product Marketing

This role focuses on the go-to-market strategy for Pinterest's programmatic supply and inventory portfolio. It involves defining positioning, influencing product roadmaps, developing commercial strategies, and acting as a strategic advisor. The role requires a strong understanding of ad tech and programmatic supply-side technologies, with an emphasis on applying AI for data analysis and insight generation.

What you'd actually do

  1. Own the portfolio-level GTM strategy for supply and inventory across formats and deal types.
  2. Define durable positioning, messaging, and narrative frameworks aligned to company objectives.
  3. Independently lead complex, multi-quarter GTM initiatives from strategy through execution.
  4. Influence product roadmap, packaging, and investment decisions through market and customer insights.
  5. Develop commercial strategy, sales motions, and best-in-class enablement.

Skills

Required

  • 8+ years of experience in product marketing, go-to-market, or strategic marketing roles in ad tech or digital media.
  • Deep expertise in programmatic supply-side technologies, inventory management, and marketplace dynamics.
  • Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.
  • Strong track record of influencing roadmap, revenue strategy, and cross-functional execution.
  • Advanced strategic thinking, executive communication skills, and strong business acumen.
  • Experience mentoring peers and shaping organizational standards for GTM excellence.
  • Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis)
  • Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards

Nice to have

  • Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent experience.

What the JD emphasized

  • Deep expertise in programmatic supply-side technologies, inventory management, and marketplace dynamics.
  • Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.
  • Strong track record of influencing roadmap, revenue strategy, and cross-functional execution.
  • Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis)
  • Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards