Lead Analyst, Roundel - Performance & Insights

Target Target · Retail · Minneapolis, MN

Lead Analyst for Target's media business (Roundel), focusing on performance and insights for a large client. Responsibilities include analyzing media investment performance, identifying optimization opportunities, driving innovation, and enhancing client understanding of the Target guest. Requires strong analytical skills, digital media marketplace understanding, and client-facing experience.

What you'd actually do

  1. engage directly with one of Roundel's largest, multifaceted clients to show how their media investments are performing and driving their overall business at Target
  2. identify ways to optimize and grow their media investment
  3. bring innovation to clients
  4. elevate their understanding of the Target guest
  5. be a strategic data and media expert supporting vendor, merchandising and marketing priorities

Skills

Required

  • Minimum 7 years of proven digital media analytics or consulting, marketing experience or equivalent experience engaging directly with clients
  • Strong analytical skills to uncover the drivers of performance with the ability to communicate findings and recommendations to internal partners and clients in a clear, concise way
  • In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies
  • Ability to operate seamlessly in a matrixed environment, including close partnership with the Sales organization
  • Methodical, well-organized, and detail-oriented with passion to drive results and thrive in an ambiguous environment
  • Excellent written and verbal communication skills
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Experience with data visualization tools (Domo, Data Studio, Tableau)
  • Experience with web analytics tools (Adobe Analytics, Google Analytics, Webtrends)

What the JD emphasized

  • proven digital media analytics or consulting, marketing experience or equivalent experience engaging directly with clients
  • In-depth understanding of the digital media marketplace, including proven experience with incrementality and multi-touch attribution methodologies