Lead Commercialization

AT&T AT&T · Telecom · Dallas, TX

Design, develop and implement launch strategy and programs for Business Mobility products and services within the AT&T portfolio to meet the volume target for the Small and Mid-Sized Business Segment. Analyze data insights, offers, and competitive insights impacting the CRU portfolio with Small and Medium Business. Design, develop, and implement launch strategy to reach budgetary target for the business unit as a part of the team responsible for the volume attainment of Mid-Markets.

What you'd actually do

  1. Managing Mobility GTM activities to activate within the Mid-Market organization in coordination with Product, Advertising, Ops, and Sales.
  2. Responsible for communications to our sales team and maintaining our internal resources around products, offers, collateral, and quoting for sales.
  3. Directly supporting offer and promotion strategy, product road map, and Heavy Ups.
  4. Conducts multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share, and profitability objectives.
  5. Identifies, monitors and analyzes internal (e.g. financials, movement, revenue, cost, sales) and external (e.g., technology, market share, competitive) performance parameters to position, modify features and identify new uses for the product.

Skills

Required

  • Product Management
  • Go-to-Market Strategy
  • Sales Enablement
  • Market Analysis
  • Product Lifecycle Management

Nice to have

  • Mobility Products
  • Business Mobility
  • Small and Mid-Sized Business Segment

What the JD emphasized

  • product road map
  • product planning