Lead Commercialization

AT&T AT&T · Telecom · Dallas, TX

Lead Commercialization role focused on driving end-to-end commercialization lifecycle for AT&T's products and services, accelerating revenue growth and market share through innovative go-to-market strategies and data-driven optimization. Responsibilities include implementing strategies, monitoring performance, managing programs, engaging stakeholders, and supporting growth initiatives.

What you'd actually do

  1. Implement go-to-market strategies: Translate established strategies into actionable plans by leveraging market analysis to identify target segments, refine competitive positioning, and support revenue growth for new and existing offerings.
  2. Performance and Strategy: Continuously monitor and optimize product and channel performance. Use data analytics, market trends, and competitive intelligence to inform strategic adjustments and improve outcomes.
  3. Program and Project Management: Coordinate teams and external partners to ensure timely, on-budget launches of commercialization initiatives and strategic programs.
  4. Stakeholder engagement: Serve as a liaison to align business units and deliver insights and recommendations to senior leadership.
  5. Growth Support: Drive initiatives such as emerging market identification, incentive development, and distribution strategy coordination to expand market reach and optimize channels.

Skills

Required

  • Go-to-market strategy implementation
  • Market analysis
  • Competitive positioning
  • Revenue growth strategies
  • Data analytics
  • Market trend analysis
  • Competitive intelligence
  • Program management
  • Project management
  • Stakeholder engagement
  • Business unit alignment
  • Leadership communication
  • Emerging market identification
  • Distribution strategy development
  • Channel optimization

Nice to have

  • Bachelor's degree (BS/BA)
  • Certification in some areas

What the JD emphasized

  • end-to-end commercialization lifecycle
  • accelerating revenue growth
  • market share
  • innovative go-to-market strategies
  • data-driven optimization
  • product and channel performance
  • market analysis
  • competitive positioning
  • revenue growth
  • strategic adjustments
  • Program and Project Management
  • timely, on-budget launches
  • Stakeholder engagement
  • senior leadership
  • emerging market identification
  • distribution strategy coordination
  • market reach
  • optimize channels
  • creative resolving complex issues
  • broad and in-depth knowledge
  • strategic autonomy
  • influencing executive decisions
  • long-term plans impacting the organization
  • frequently collaborates with senior leadership