Lead Data Scientist, Ad Research

Disney Disney · Media · Seattle, WA +4

Lead Data Scientist for Disney's Ad Research team, focusing on advancing AI/ML capabilities in ad platforms. The role involves spearheading ML initiatives for ad decisioning, forecasting, and user experience, with a significant focus on developing evaluation pipelines for generative AI (image, video, LLM-based agents) and supporting generative AI production development through data generation and evaluation.

What you'd actually do

  1. Drive innovation and apply data science and statistical analysis in a variety of areas to enhance every aspect of advertising serving, including inventory forecasting, ad experience, ad pacing, pricing, targeting, advertising creation and enhancement, and efficient ad delivery.
  2. Translate business questions into data science framework; develop data analysis and data models for complex ad challenges with fast turnaround.
  3. Develop rigorous evaluation pipelines for generative AI technologies, including visual generations (image, video) and/or LLM-based agentic generations.
  4. Define and evaluate key metrics in various product areas.
  5. Partner closely with generative AI specialists to support the creation of datasets for generative AI modeling applications.

Skills

Required

  • Bachelor's in computer science, statistics or equivalent experience
  • At least 7 years of relevant industry experience in data science at leading internet or creative technology companies
  • Experience creating ML datasets and rigorous dataset labeling or evaluation processes for models
  • Solid knowledge of data science and statistics
  • Strong communication skills and business acumen
  • Proficient in SQL, Python, Java, or R
  • Familiar with Tableau, and/or other visualization tools
  • Experience designing and building machine learning models
  • Experienced building data-driven services and applications for production
  • A proven track record of thriving in a fast-paced, data-driven, and collaborative work environment is required

Nice to have

  • MS or PhD in computer science, statistics or equivalent experience
  • Experience in digital video advertising or digital marketing domain
  • Experience in production-grade development, rapid prototyping, or generative AI related research using LLMs, generative imagery or video, or agentic flows
  • A strong interest to learn
  • Experience with Airflow, data warehouse, Databricks or Sagemaker

What the JD emphasized

  • rigorous evaluation
  • generative AI
  • data generation
  • ML datasets
  • dataset labeling
  • evaluation processes

Other signals

  • generative AI
  • evaluation pipelines
  • data generation
  • ML models
  • ad platforms