Lead Digital Customer Growth

AT&T AT&T · Telecom · Dallas, TX

Lead Digital Customer Growth role at AT&T focused on driving digital transformation within the Marketing & Growth Organization. Responsibilities include analyzing business processes, identifying inefficiencies, leading large-scale change initiatives, developing change management strategies, organizing communication plans, monitoring digital initiatives, and delivering executive-level presentations. Requires strong strategic thinking, problem-solving, communication, and program/change management skills. Experience in digital strategy, platforms, data, and performance-driven execution is essential.

What you'd actually do

  1. Develop and implement a comprehensive change management strategy that support the overall objectives of key digital transformation initiatives
  2. Engage with key stakeholders at all levels of the to understand their needs, concerns, expectations and develop strategies to address these and gain their support for the transformation initiatives
  3. Organize communication plans to ensure that all stakeholders are informed about the changes, their impact, and the benefits they will bring to the organization
  4. Monitor and evaluate the progress of digital initiatives, establishing metrics and reporting mechanisms to track progress, identify issues, and implement corrective actions as needed
  5. Deliver excellent executive level materials and organization-wide communications

Skills

Required

  • strategic thinking
  • problem-solving
  • communication
  • interpersonal skills
  • stakeholder engagement
  • program management
  • change management
  • digital strategy
  • digital platforms
  • data analysis
  • performance-driven execution
  • cross-functional team coordination
  • end-to-end delivery of complex initiatives

Nice to have

  • Six Sigma
  • Agile
  • CPM

What the JD emphasized

  • digital transformation
  • change management
  • program management
  • digital strategy