Lead Digital Designer

Ripple Ripple · Fintech · New York, NY +1 · Marketing

Lead Digital Designer responsible for shaping the future of Ripple's web ecosystem by building scalable systems, defining modern digital experiences, and driving brand presence across the web. This role involves evolving design foundations, contributing to website redesigns, and partnering with engineering, product, and marketing teams to deliver high-impact experiences. The position requires systems thinking, strong craft, and the ability to bring clarity to complex, cross-functional work.

What you'd actually do

  1. Lead the design of high-impact web experiences across homepage, product pages, and key user journeys
  2. Contribute to the evolution of a scalable design system, including tokens, components, and reusable modules for CMS system
  3. Partner closely with engineering to ensure design systems are translated into high-quality, production-ready implementations
  4. Help define and refine site architecture, navigation systems, and overall user experience frameworks
  5. Collaborate with brand teams to develop a modern and cohesive digital aesthetic

Skills

Required

  • Experience working with design systems and component-based design
  • Strong design foundation (layout, typography, color, hierarchy, motion, interaction, 3D)
  • Ability to develop polished, modern, and high-quality digital experiences
  • Deep understanding of responsive design, UX principles, and web protocols
  • Experience working across design, engineering, and product teams
  • Clear communicator who can explain decisions and influence direction
  • Comfortable operating in ambiguity and helping define the path forward
  • Able to zoom out to define direction, and zoom in to complete details
  • Proven experience in web or digital product design
  • Strong portfolio demonstrating high-quality web design and systems thinking
  • Proven experience working with design systems, component libraries, and scalable frameworks
  • Strong visual design foundation, including typography, layout, color, and hierarchy
  • Deep understanding of responsive design, UX principles, and modern web standards
  • Experience collaborating closely with engineering teams and an understanding of front-end constraints
  • Ability to clearly communicate design decisions and influence cross-functional stakeholders
  • Comfortable working in fast-paced environments with evolving priorities and ambiguity
  • Experience designing for complex, multi-page websites or platforms
  • Experience in fintech, B2B, or complex product ecosystems
  • Familiarity with tools and workflows such as Storybook, design tokens, or system-driven development
  • Experience contributing to or leading large-scale website redesigns
  • Understanding of CRO, A/B testing, and data-informed design decision making
  • Experience working with motion design, interaction design, or advanced web storytelling
  • Experience collaborating with or managing external agencies and partners

Nice to have

  • Interest in AI tools and their application in design workflows

What the JD emphasized

  • design systems
  • component-based design
  • scalable design system
  • tokens
  • components
  • reusable modules
  • CMS system
  • website redesign
  • user experience frameworks
  • digital aesthetic
  • usability
  • accessibility
  • performance
  • UX testing
  • A/B testing
  • optimization efforts
  • workflows
  • processes
  • speed
  • quality
  • consistency
  • web team