Lead Digital Engagement Consultant; Condition Monitoring

Caterpillar Caterpillar · Industrial · Chicago, IL +1

This role focuses on driving adoption and engagement for Caterpillar's condition monitoring digital solutions, acting as a bridge between digital product teams and regional teams to accelerate adoption and realize business value. It involves developing engagement strategies, analyzing usage trends, designing marketing activations, and building partnerships to ensure dealers and customers fully leverage the capabilities of these products.

What you'd actually do

  1. Develop, manage, and execute end-to-end engagement strategies to accelerate product adoption (tied to product releases and regional priorities)
  2. Analyze product usage and engagement trends, plus gather dealer and regional team feedback to make data-informed decisions and drive adoption through engagement strategies
  3. Create targeted messaging and campaigns to promote product value, dealer action and drive engagement.
  4. Build strong relationships with regional teams, dealers and product partners

Skills

Required

  • Knowledge of effective measurement techniques and ability to measure the quality and quantity of work effort for the purpose of improvement.
  • Knowledge of major products and services and product and service groups; ability to apply knowledge of product and service appropriately to diverse situations.
  • Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
  • Knowledge of effective influencing tactics and strategies; ability to impact decisions within and outside own organization.
  • Knowledge of effective communication concepts, tools, and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.

Nice to have

  • Experience and expertise in promoting and/or driving engagement of digital products (condition monitoring is a plus) to users/audiences
  • Experience supporting and driving adoption around fleet management, condition monitoring or predictive maintenance software is a plus
  • Experience in working with Field teams or Dealers.
  • Technical marketing background and secure understanding of campaign building, customer journeys and an omnichannel approach

What the JD emphasized

  • condition monitoring digital solutions
  • condition monitoring