This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
This position is responsible for translating the complexities of advanced 5G, Fiber and Fixed Wireless products and services into clear, impactful communications that break through and drive awareness among a variety of key audiences, starting with the consumer.
This role sits within AT&T’s Corporate Communications team and directly supports the AVP of Corporate Communications and PR for the Mass Markets organization. Specifically, this role will partner closely with the consumer product and innovation team to bring breakthrough connectivity products and services to market with clarity and impact.
You’ll help shape how AT&T shows up in the world — translating complex product advancements into compelling stories that move media, influence perception, and drive business outcomes. From major campaign launches to un-planned, real-time PR moments, you’ll operate with startup speed inside a Fortune 50 environment.
In this role you will support high-impact communications strategy for AT&T’s Mass Market (Consumer) organization. Support Mass Markets team with end-to-end strategic communications campaigns — from narrative development through launch and measurement — while serving as a strategic advisor to AT&T’s consumer organization leaders.
Key Roles and Responsibilities:
**Messaging & Narrative Architecture: **Operate like a reporter inside the business — proactively digging into complex technologies (5G, Fiber, AI-driven experiences, device ecosystems, etc.) to deeply understand what matters to consumers and why. Distill technical detail into clear, compelling messaging tailored for multiple audiences — from consumers to media to executives — ensuring every story ladders up to AT&T’s broader company narrative and strategic positioning. Bring strong editorial judgment, prioritizing the signals over the noise and focusing the organization on the messages that drive impact. Ensure simplicity, consistency and repetition across all corporate communication-owned channels.
**Media Strategy & Relations Leadership: **Bring deep, national-level media experience with the ability to shape narratives — not just respond to them. Build and sustain strong relationships with top-tier business, tech, and consumer reporters. Proactively drive strategic storylines that position AT&T where we want to lead, while confidently managing reactive moments and high-stakes inquiries. Exercise sound judgment in influencing coverage, redirecting or neutralizing unfavorable angles when necessary, and navigating tough conversations with credibility and composure. Understand the difference between tactical pitching and long-term narrative strategy — and operate at both levels seamlessly.
Cross-Functional Leadership & Influence: Thrive in a highly matrixed, fast-moving environment — balancing multiple business units, priorities, and public company rigor without losing speed or focus. Act as a connective tissue across teams, aligning Communications, Marketing, Social, Product, and other channel owners around a shared narrative and launch strategy. Influence and build momentum across stakeholders to drive coordinated execution that amplifies impact across every touchpoint.
Integrated PR Campaign Design: Concept and lead bold, proactive PR campaigns from idea to impact — architecting full-funnel programs that prioritize earned and owned channels while strategically leveraging paid amplification when it drives measurable lift. Blend creativity with data, cultural insight, and business objectives to create campaigns that generate conversation, deepen engagement, and extend beyond a single news cycle. Think beyond announcements — design moments that build momentum and compound brand equity over time.
Executive Communications & Advisory: Serve as a trusted communications partner to senior leaders — translating complex product and business strategy into clear, compelling narratives for internal and external audiences. Develop executive messaging, media prep, speaking materials, and thought leadership that reinforce AT&T’s strategic priorities and market positioning. Provide candid counsel, anticipate risk, and ensure leaders are equipped to navigate both opportunity and scrutiny with confidence and consistency.
Operational Excellence & Market Intelligence: Bring strong organizational discipline and process rigor to fast-moving communications workstreams. Partner closely with Data & Analytics teams to monitor performance, track competitive activity, and surface emerging industry trends. Translate insights into actionable positioning opportunities and risk-aware strategies — proactively informing Business Units and leadership with clarity and speed. Use data not just to measure impact, but to shape narrative direction and decision-making early and often.
Job Contribution: An experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. Leads significant projects with strategic autonomy, influencing executive decisions. Mentors less experienced staff, implements long-term plans impacting the organization, and frequently collaborates with senior leadership.
Education/Experience: Bachelor’s degree (BS/BA) desired. 5+ years of related experience.
**Preferred Education: **Bachelor of Arts or Bachelor of Science degree, or equivalent practical experience, preferably in Communications or a related discipline.
Additional Qualifications & Experience
5–8 years of experience in communications, PR, media strategy, or a related field — ideally within consumer tech, telecom, or a fast-paced innovation environment.
Exceptional writing skills with a strong portfolio demonstrating the ability to distill complex technology into clear, compelling narratives.
Proven experience leading communications strategies from ideation through execution in high-visibility, fast-moving environments.
Superior writing, editing, and organizational skills.
Strong project management capabilities with comfort navigating cross-functional teams and public company processes (including Legal and regulatory considerations).
Experience using performance data and media analytics to evaluate effectiveness and refine strategy.
Demonstrated agility — comfortable operating at startup speed while maintaining enterprise-level discipline.
Deep intellectual curiosity and a growth mindset – specifically in the category of AI and business implementation.
Willingness to work from AT&T’s Dallas headquarters five days per week.
Supervisor: No
Work location: Dallas, TX
Our Lead Manager Communications & PR earns between $118,800 - $178,200. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.
Ready to join our team?
Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
**Salary Range: **
$118,800.00 - $178,200.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.