**The Opportunity **
Adobe is rapidly growing in Brazil, and we’re looking for a Lead Marketing Analyst who is motivated by using data to drive meaningful business impact.
This high‑visibility role blends analytics, storytelling, and cross‑regional collaboration—giving you the opportunity to influence strategy for both Brazil and global teams.
As the analytics lead for Brazil, you’ll play a pivotal role in one of Adobe’s most dynamic markets. You’ll assess full‑funnel marketing performance, deliver clear and compelling insights to senior leaders, and guide investment decisions across paid media, social, and upper‑funnel campaigns.
You’ll partner closely with teams across Brazil and the U.S. to analyze trends, design experiments, and enhance forecasting for visits, orders, and revenue‑critical KPIs. You’ll also collaborate with Product Marketing, GTM, Finance, Media, and Data Science to evolve measurement frameworks and support confident, data‑informed decision‑making across the region.
This is an opportunity to lead high‑impact analytics in a vibrant market—and shape how Adobe grows in Brazil.
What you'll Do
- Analyze full‑funnel marketing outcomes across paid media, social, and upper‑funnel programs
- Develop clear, actionable insights that guide strategy and inform senior leadership decisions
- Shape investment strategies across multiple marketing channels based on performance signals and opportunities
- Partner with regional and global teams to assess trends, design experiments, and evaluate results
- Refine forecasting models for key metrics, including visits, units, orders, and revenue indicators
- Collaborate with Media, Product Marketing, Finance, GTM, Marketing Science, and Data Science to advance measurement frameworks
- Translate analytical findings into simple, compelling narratives tailored to diverse audiences
- Build alignment and support decision‑making across a matrixed, cross‑functional organization
- Interpret A/B tests, find opportunities, and evaluate business impact
- Help leadership apply insights to inform planning, media decisions, and performance optimization
**What you need to succeed **
- 8+ years of experience in marketing or growth analytics, ideally supporting full‑funnel programs
- Experience in media or agency environments is preferred (paid media, performance media, or cross‑channel measurement)
- Strong analytical skills, including trend analysis, opportunity sizing, and A/B test interpretation
- Familiarity with SQL and business intelligence tools
- Clear communication and storytelling abilities, with the ability to simplify complex data for diverse audiences
- Proven ability to collaborate effectively across regions and functions
- Comfortable working in a matrixed organization and building alignment across multiple partners
- Strategic problem‑solver who integrates data, customer insights, and business context into recommendations
- Builds positive, productive relationships and works collaboratively toward shared goals
- Adaptable in fast‑changing environments and confident navigating ambiguity
If you enjoy connecting data to strategy and want to make a measurable impact in a key international market, we’d love to meet you!
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
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