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Product Manager, Orchestration (Flows)
About the Team** **Klaviyo’s Core Product team is responsible for the foundational experiences that power how marketers build, automate, and manage customer engagement. This includes the core surfaces and systems behind campaigns, flows, forms, profiles, lists, and segments — the building blocks brands rely on to create personalized, automated marketing programs.
A central part of this ecosystem is the editor and orchestration layer — the experience where customers design and manage complex marketing workflows. From creating multi-step flows to coordinating campaigns across channels, this area sits at the heart of how customers use Klaviyo to operate their marketing.
The team focuses on making powerful automation accessible and intuitive, helping customers translate complex marketing strategies into simple, scalable workflows that drive growth and retention.
The Role** **We’re looking for a Lead Product Manager to own product development for Klaviyo’s Orchestration experience, with a particular focus on the workflows and editor surfaces used to build and manage marketing automation.
Flows are one of the most critical parts of the Klaviyo platform, enabling brands to create sophisticated lifecycle marketing programs. In this role, you will shape the future of how customers design, manage, and optimize these workflows, ensuring powerful capabilities remain intuitive and easy to use.
You’ll partner closely with engineering, design, data, and go-to-market teams to evolve the orchestration experience across the platform. This role will work with an engineering team of roughly 8–10 engineers and collaborate closely with another Product Manager in the broader core product area.
This is a highly customer-facing role where deep empathy for marketers and a strong design sensibility are essential. The ideal candidate is comfortable translating complex systems into simple, elegant product experiences and regularly engaging directly with customers to inform product direction.
What You’ll Do
- Own product strategy and roadmap for key orchestration experiences across flows, campaigns, and the Klaviyo editor
- Lead the evolution of Flows, one of Klaviyo’s most widely used automation capabilities
- Simplify complex marketing workflows into intuitive, scalable product experiences
- Partner closely with design to deliver thoughtful, high-quality UX for core product surfaces
- Work with engineering to build reliable, scalable systems that support sophisticated automation use cases
- Meet directly with customers (virtually and in-person) to gather feedback and deeply understand their workflow challenges
- Define and track success metrics including adoption, engagement, and gross churn
- Collaborate cross-functionally with data, support, sales, and marketing teams to ensure successful product adoption
Who You Are
- 5-7+ years of product management experience, ideally working on complex SaaS or workflow-based products
- Experience building customer-facing product experiences with a strong UX focus
- Demonstrated ability to simplify complex systems or workflows into intuitive user experiences
- Strong product design instincts and experience partnering closely with design teams
- Comfortable working closely with engineering on technically complex products
- Experience owning core product surfaces with high usage and business impact
- Highly customer-centric, with experience speaking directly with customers to inform product decisions
- Strong communicator who can align cross-functional teams around product strategy and execution
Why This Role Matters** **Marketing automation is the core of the Klaviyo platform, and orchestration is where that power comes to life for customers. The workflows and editor experiences you’ll help shape determine how easily brands can translate complex marketing strategies into real, automated customer journeys.
By making these powerful capabilities intuitive and scalable, this role directly impacts how effectively businesses engage their customers, drive revenue, and grow with Klaviyo. The work you lead will influence some of the most widely used surfaces in the product and play a critical role in ensuring Klaviyo remains the platform marketers rely on to power sophisticated lifecycle marketing at scale.
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Please see the independent bias audit report covering our use of Covey here
**Massachusetts Applicants: **It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$168,000—$252,000 USD
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
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