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About the Team** **The Groups Platform team is responsible for building and operating the foundational audience systems that power Klaviyo. Segmentation is one of the most critical capabilities in the product, enabling customers to deliver personalized, high-performing marketing that drives engagement, revenue, and retention.
As part of Klaviyo’s Data Infrastructure pillar, this team owns the systems behind lists and segments—ensuring they are performant, reliable, and scalable, as data volumes and use cases grow. These systems sit at the intersection of data platform, product experience, and business impact, powering how customers define, analyze, and activate their audiences.
Segmentation is a key reason customers choose Klaviyo over other platforms. Research shows that customers who effectively use segments see improved ROI, lower churn, and increased expansion. At the same time, customer needs are evolving, and its the team’s mission to deliver advanced expressiveness, faster iteration, and deeper insights into performance and what actually drives results.
The Role** **We’re looking for a Lead Product Manager to drive the strategy and execution of Klaviyo’s segmentation platform. In this role, you will define how audiences are created, evaluated, and leveraged across the product to enable precise and effective targeting at scale.
You’ll work closely with cross-functional partners to build a segmentation system that is fast, reliable, and expressive. This includes improving performance and correctness of segment evaluation, expanding the flexibility of segment definitions, and enabling customers to better understand and optimize their audiences.
This role is ideal for a product leader with strong systems thinking who enjoys solving complex data problems while also delivering intuitive, high-impact customer-facing capabilities.
What You’ll Do
- Define and own the product vision and roadmap for Klaviyo’s segmentation platform.
- Build and operate segmentation as a first-class data product, optimized for correctness, performance, and scale.
- Partner with engineering to improve system performance, including segmentation latency, reliability, and SLA adherence.
- Evolve the expressiveness of segmentation (e.g., nested logic, advanced conditions) to meet the needs of mid-market and enterprise customers.
- Ensure segment definitions are consistent, explainable, and resilient as data complexity grows.
- Develop capabilities that help customers analyze, iterate on, and optimize high-value audiences.
- Introduce recommendations and insights to guide customers toward effective segmentation strategies based on best practices and their own data.
- Define and track key metrics, including latency (P95), success rate, freshness and correctness SLAs, and system reliability.
- Lead cross-functional initiatives across product, engineering, data, and go-to-market teams to improve how audiences are defined and activated.
- Communicate product strategy, tradeoffs, and technical decisions clearly across stakeholders.
Who You Are
- 7–10+ years of product management experience, with meaningful experience building data platforms, infrastructure products, or technically complex systems.
- Strong technical depth with the ability to work closely with engineers on system design, performance, and scalability.
- Experience working with large-scale data systems, query systems, or real-time/near-real-time evaluation systems.
- Track record of building customer-facing products on top of complex backend systems.
- Strong analytical skills with experience defining and managing system-level metrics and SLAs.
- Ability to balance infrastructure investments with user-facing product improvements.
- Excellent cross-functional communicator who can align engineering, product, and business stakeholders.
- Experience in marketing technology, personalization systems, or audience platforms is a strong plus.
Why This Role Matters** **Segmentation is at the heart of Klaviyo’s ability to deliver value to customers. It directly impacts customer outcomes—from campaign performance to retention and expansion—and underpins the company’s broader personalization strategy.
In this role, you will shape the systems that enable customers to understand and act on their data with precision. By improving the performance, flexibility, and intelligence of segmentation, you will unlock more advanced use cases, drive better business outcomes for customers, and reinforce Klaviyo’s position as a leader in data-driven marketing.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
**Massachusetts Applicants: **It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$168,000—$252,000 USD
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
Get to Know Klaviyo
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
_AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. _
_By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. _
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
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