This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.
At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.
Key Responsibilities
Strategic Marketing Development:
• Contribute to the creation of integrated marketing strategies aligned with business objectives, brand positioning, and customer needs, focusing on AT&T’s Home Internet portfolio (Fiber and fixed wireless).
• Use consumer data and insights to identify opportunities for growth and support the achievement of business targets.
• Collaborate with cross-functional teams to align marketing initiatives with broader corporate strategies, particularly around expanding AT&T’s Internet footprint.
• Monitor industry trends, customer behaviors, and competitive landscapes to provide recommendations for shaping marketing strategies.
• Evaluate product and commercialization business cases and new opportunities for potential marketing support
• Develop scenario planning for marketing contingencies to proactively respond to competitive and industry scenarios
Go-to-Market Strategy:
• Assist in defining and articulating product positioning, messaging, and go-to-market strategies to drive adoption of AT&T’s Fiber and fixed wireless Internet solutions.
• Collaborate with stakeholders to ensure execution of marketing strategies and identify opportunities to differentiate AT&T’s Internet offerings.
• Support the development of narratives that resonate with residential customers, emphasizing reliability, speed, and secure connectivity.
Market Research & Insights:
• Conduct research on industry trends, customer needs, and competitive dynamics within the Internet service provider market.
• Use data-driven analysis to provide insights that guide product development and marketing strategies.
• Identify opportunities for growth and customer engagement in Fiber and fixed wireless products
Performance Measurement & Optimization:
• Track and analyze key performance indicators (KPIs) to assess the effectiveness of marketing initiatives for AT&T’s Home Internet offerings.
• Use analytics to recommend adjustments to strategies based on performance metrics to improve campaign effectiveness.
• Support reporting on campaign performance and insights to inform future marketing decisions.
Industry Trends & Innovation:
• Stay informed of emerging marketing trends, technologies, and best practices within the Internet service provider industry.
• Contribute ideas to integrate innovative strategies into AT&T’s marketing approach to maintain competitive differentiation for Fiber and fixed wireless products.
Qualifications
Education:
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience:
• 5–7+ years of experience in product marketing within residential technology, preferably in Internet services or telecommunications.
• Proven ability to support the development of marketing strategies and product positioning to drive growth and differentiation.
• Business case evaluation and strategic recommendations
• Marketing scenario planning experience
• Strong storytelling and communication skills, with the ability to translate technical concepts into customer-focused messaging.
Job Contribution
• Contributes to the development and execution of strategies that align with the organization’s overarching goals, specifically for AT&T’s Home Internet
offerings.
• Works hands-on to support the implementation of marketing initiatives and cross-functional collaboration.
• Typically operates in an individual contributor role or as part of a small team, without direct supervisory responsibilities.
Supervisor: No
Our Lead Product Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.
Joining our team comes with amazing perks and benefits:
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
- AT&T internet (and fiber where available) and AT&T phone
Call to action
If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today!
Ready to join our team? Apply today!
Weekly Hours:
40
Time Type:
Regular
Location:
Dallas, Texas
**Salary Range: **
$143,800.00 - $215,800.00
It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.