Manager, Advanced Analytics - Yield & Inventory Monetization - Sam's Club Member Access Platform

Walmart Walmart · Retail · San Bruno, CA

Manager for Advanced Analytics focused on Yield & Inventory Monetization within the Sam's Club Member Access Platform. This role involves optimizing ad revenue through inventory management, revenue optimization strategies, data analysis, and cross-functional collaboration. It is a product-focused role within the consumer domain, leveraging existing business intelligence tools and platforms.

What you'd actually do

  1. Own inventory management, including forecasting and monitoring inventory across verticals and Advertisers.
  2. Maximize ad revenue by improving sell-through rate, CPMs, and inventory allocation. Ensure most efficient use of available inventory.
  3. Leverage campaign performance data to analyze and identify new ways to maximize ad revenue and provide actionable recommendations to guide business strategy and decision-making.
  4. Manage/lead cross-functional yield projects to ensuring they are delivered on time and align with revenue-driving goals.
  5. Partner with Business Intelligence to enhance dashboards and tools to produce reliable insights across all business channels. Establish KPIs and revenue models that show the impact of yield strategies.

Skills

Required

  • media analytics experience in a digital advertising environment
  • communication skills
  • presentation skills
  • verbal communication skills
  • written communication skills
  • developing monetization strategies
  • inventory optimization
  • campaign management
  • organization skills
  • time management skills
  • business intelligence tools
  • dashboarding tools
  • CRM
  • industry tools

Nice to have

  • Tableau
  • Looker
  • Salesforce
  • GAM
  • TTD

What the JD emphasized

  • 5+ years of progressive media analytics experience in a digital advertising environment.
  • Experience in developing monetization strategies, inventory optimization, and campaign management.
  • Highly organized and excellent time management skills with a focus on execution, ability to juggle multiple urgent requests, and prioritize responsibilities.