At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.
Netflix is looking for a Manager to lead and support publicity campaigns for our Animation + Kids & Family team, with a focus on preschool, kids and family slates. The ideal candidate is deeply passionate about storytelling, understands today’s genAlpha and family audiences, and brings a proven track record of developing and executing film and series publicity campaigns. They are passionate about this content and understand how the audience consumes entertainment news across traditional and emerging social platforms. Ideal candidates will have a strong knowledge of the entertainment landscape and a strong passion and interest in entertainment publicity. This is a demanding, high-volume role that requires someone who is strategic, proactive, curious, highly organized, and comfortable operating in a fast-paced, high-stakes environment. This person is innovative, an excellent communicator, and knows how to drive cultural conversation.
You will play a central role in shaping and executing publicity campaigns for a broad Animation + Kids & Family slate, including preschool, kids scripted and unscripted titles, and other kids & family content.
The job reports to the Senior Manager, Animation + Kids & Family Publicity based in our Los Angeles office.
**Responsibilities include: **
- Leading campaign strategy and execution from early positioning through release and awards season across multiple titles at once
- Developing creative, press-driven ideas that break through a crowded media landscape and drive conversation and advocacy
- Managing cross-functional relationships across content, marketing, awards, social, and global teams
- Developing and nurturing strong relationships with filmmakers, talent, representatives, partners and content creators
- Using data, audience insight, and cultural context to evolve narratives and optimize campaign strategies
- Building and maintaining strong relationships with top-tier media across entertainment, news, industry, and emerging platforms
- Managing campaign budgets and timelines across multiple projects
- Partnering closely with the Awards team on awards strategy, campaigns, and submissions
- Contributing to a collaborative, high-performing team through mentorship and feedback while upholding Netflix’s core values
Qualifications:
- 10+ years of experience in entertainment publicity, preferably at studio/streamer or agency
- Deep experience with kids and family campaigns
- Demonstrated ability to manage a high-volume slate and multiple high-priority campaigns simultaneously
- Strong business and strategic acumen, with the ability to manage multiple high-priority projects at once
- Excellent communicator who can clearly articulate strategy to filmmakers, executives, talent, and partners
- Skilled collaborator who stays consistently aligned with multiple cross-functional teams that range from content/programming to marketing, social and multicultural to product and beyond
- Proven ability to build and maintain relationships with key journalists and key opinion formers; skilled at making use of multiple earned media channels, including broadcast, print, online and new media
- Resourceful and thoughtful decision-maker who can navigate sensitive situations and fast-changing priorities
- Highly organized, proactive, and detail-oriented, with strong follow-through
- Comfortable working hands-on across all aspects of a campaign, from strategy and messaging to drafting press materials and talking points, booking travel or putting together a press day schedule
- Curious, collaborative, and open to feedback; motivated by continuous improvement
- Experience managing agencies and external partners
- This role may be based in Los Angeles or New York, with an in-office expectation of at least three days per week; occasional travel and evening/weekend work will be required
Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $171,000.00 - $293,000.00.
Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.
Netflix is a unique culture and environment. Learn more here.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.