Manager, Anz Creative Strategy - Uber Advertising

Uber Uber · Consumer · Sydney, Australia · Marketing

Manager, Creative Strategy for Uber Advertising in ANZ, leading the in-market Creative Strategy function to support sales and agency partnerships. Responsibilities include evaluating creative opportunities, developing strategic visions, executing campaigns, and acting as the senior-most client-facing Creative Strategist.

What you'd actually do

  1. Serve as lead in-market Creative Strategist, responsible for championing creativity in advertising on Uber.
  2. Set Creative Studio growth goals and develop a comprehensive strategy to ensure they are achieved. Commercialize the ANZ Creative Studio offering, manage team pipeline and strategically allocate resources to ensure shared revenue targets are met/exceeded.
  3. Set the standard for ANZ by delivering best-in-class, insights-led pitches that pay out against client briefs. Develop repeatable creative solutions that make it easy for advertisers to understand how they can achieve their business goals with Uber Advertising.
  4. Partner with cross functional teams to build compelling, category-specific commercial packages that maximize business outcomes for advertisers during key seasonal and cultural moments.
  5. Partner with sales leadership to develop a framework for facilitating upstream client and agency education that will help your team “get ahead of the brief.” Work side-by-side with key brand and creative stakeholders to co-develop award-worthy creative partnerships.

Skills

Required

  • 10+ years of experience in brand strategy
  • Proven track record in Advertising

Nice to have

  • Proven ability to take complex, new-to-market ad products and turn them into simple, high-impact narratives that clients want to buy.
  • Experience managing and mentoring a team of strategists, with a focus on clearing roadblocks and helping them hit revenue targets.
  • Comfortable being the "lead voice" for the Creative Studio in high-stakes meetings with senior client stakeholders and agency partners.
  • A strong "gut feel" for the advertising industry across different categories (CPG, Tech, etc.) and how to map brand goals to platform solutions.
  • An "intrapreneurial" mindset—someone who is excited to build processes from scratch and can stay effective in a fast-changing environment.
  • Skilled at digging into consumer insights and platform data to find the "why" behind a creative concept.
  • Experience in proactive planning—moving beyond the immediate brief to develop long-term frameworks for client and agency education.

What the JD emphasized

  • advertising
  • brand strategy
  • creative strategy
  • client-facing
  • sales