Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
We are looking for an experienced Marketing Manager to join our team, focusing on Brand initiatives and Slate marketing.
In this role, you will develop and execute impactful strategies for brand and non-single-title campaigns across various content types, including film, series, unscripted, and new categories such as live events.
This includes multi-title storytelling, slate-level positioning, and campaigns that bring additional Netflix features to life.
You’ll craft and execute integrated 360° marketing campaigns that connect Netflix’s brand, content, and product to consumers—driving relevance, building value, and sparking conversation.
This is an exciting opportunity to shape how Netflix shows up in Korea, as a category-leading entertainment brand with a unique local and global voice.
We highly encourage reading theWho We Are section of the Netflix website and learning about the NetflixCulture to ensure that all candidates feel that Netflix is a good fit.
Responsibilities
- Build and execute brand and multi-title campaign strategies — including slate-wide storytelling, category-driven initiatives, and brand messaging— from strategic narrative development through to execution, ensuring alignment with business goals and creative objectives.
- Lead and execute marketing efforts for new and expanding content categories, with a significant focus on Live events.
- Provide brand stewardship and support for new company initiatives, translating strategic business objectives into compelling brand narratives.
- Serve as the primary point of contact for the global brand, product marketing, new global initiative, and regional marketing teams.
- Collaborate with cross-functional partners (Social, Publicity, Partner Marketing, Content, and Product) to create integrated campaigns that extend across consumer touchpoints.
- Work closely with agency partners (creative, media, production) to ensure the delivery of bold, high-quality, and efficient campaigns.
- Champion cultural relevance and storytelling that resonates with Korean audiences while contributing to broader regional/global strategies.
- Manage budgets effectively across brand initiatives.
Requirements
- 12+ years of experience in brand marketing with high-growth, global consumer, entertainment, broadcast, music, and/or sports brands.
- Strong strategic, highly creative, and original thinking — with the ability to connect audience insight, content, and cultural relevance.
- Demonstrated success in developing and launching 360° campaigns, from strategy and creative development to execution and media.
- Demonstrated ability to be agile in thinking and communication to swiftly pivot in response to market changes and new business priorities.
- Ability to thrive in a fast-paced, demanding environment.
- A self-starter who can easily connect the dots, see opportunities, and get things done.
- A professional who will thrive in our culture of responsibility and freedom.
- Analytical in your approach, yet confident in trusting your instincts when making bold decisions.
- Concise and clear communicator.
- Fluent in both English and Korean.
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.
포용성은 넷플릭스의 핵심 가치 중 하나이며, 저희는 모든 지원자에게 의미 있는 면접 경험을 제공하기 위해 노력하고 있습니다. 채용 절차 중 장애나 기타 사유로 지원이나 조정이 필요하신 경우, 귀하의 채용 담당자에게 요청해 주시기 바랍니다.
저희는 고용주로서 균등한 기회를 제공하고 다양성을 존중하며. 저희는 다양성과 포용성에 대해 진지하고 신중하게 받아들이며, 인종, 민족, 종교, 피부색, 출생지, 생물학적 성별, 성별 정체성 및 표현, 성적 지향, 나이, 결혼 여부, 군 복무 또는 장애 여부 등을 이유로 차별하지 않습니다