About the Team
DoorDash is building a best-in-class Brand Strategy function that sits at the center of how our brand shows up in the world — defining the vision, story, and systems that ensure a clear and consistent experience across every touchpoint. At its core, the function drives both short-term business impact and long-term brand equity, building the business today while strengthening the brand over time.
Brand Strategy owns the development and evolution of our brand foundations — including positioning, narrative, messaging, architecture, and expression — and ensures it is applied consistently across marketing, product, and the customer experience. While also setting the strategic foundation for our most important tentpole campaigns and cultural activations, ensuring they drive both brand relevance and business impact. Brand Strategy operates agnostic to any one audience, region, or line of business — enabling us to flex into and support our highest-priority initiatives wherever the need is greatest.
About the Role
We’re looking for a Manager, Brand Strategy to sit at the intersection of Brand Strategy and Creative Strategy — shaping both the foundation of the DoorDash brand and how it shows up in our most important moments.
This role is equal parts Brand Strategist and Creative Strategist. You’ll lead early-stage problem framing, insight development, and strategic territory setting — partnering upstream with Integrated Marketing, Creative, Social, and agency teams to set strong strategic foundations before work moves into execution. At the same time, you’ll contribute to the evolution of our brand positioning, messaging frameworks, audience narratives, and brand architecture — ensuring campaigns build toward a consistent, differentiated brand over time.
This is a role for someone who moves fluidly between shaping a campaign and building the system that campaign lives within. Someone who is excited by the opportunity to influence both the work and the strategy behind it.
You’re excited about this opportunity because you will…
- Set the strategic foundation for DoorDash’s most important campaigns, cultural activations.
- Define the core insight, tension, and strategic territory that unlocks breakthrough, culturally resonant creative
- Operate upstream to shape problems and influence direction before work moves into execution
- Translate audience insights, cultural signals, and business context into clear strategic territories and creative briefs
- Work in partnership Creative, Social, and agency partners inspire breakthrough, distinct, culturally relevant work.
- Own campaign ecosystems — ensuring cohesion end-to-end across paid, earned, owned, and product touchpoints
- Build and evolve DoorDash’s brand foundations — including positioning, narrative, messaging, brand architecture, and naming.
- Shape how new products, features, and businesses come to market — including naming, positioning, and brand expression
- Work across Marketing, Product, and the broader organization to drive alignment and influence based on brand strategy.
- Partner with Social and Content teams to put’s DoorDash at the center of culture, real-time.
We’re excited about you because…
- 7+ years of experience in brand and/or creative strategy (brand-side or agency)
- You have a strong point of view on how brands breakthrough in culture, resonate deeply with audiences, and drive relevance
- You excel at framing problems, identifying tensions and insights, and setting strategic clear direction that others can build from
- You know how to build and apply brand positioning, messaging, and architecture in a way that scales across a complex org
- You can bring cross-functional partners along, advocate for strong strategic thinking, and drive clarity in complex environments
- You’re fluent in brand health, brand measurement, and campaign performance - extracting insights to drive action.
- You have strong instincts for what resonates and the judgment to translate cultural signals into clear, actionable strategy.
- Experience operating in a multi-sided business with the ability to unify multiple products/offerings under cohesive brand
- Strong fluency in AI, demonstrated ability to apply it across projects and identify opportunities to build new tools and innovate.
- Thrive in a fast paced environment, able to balance priorities between short term needs and longer term initiatives.
- Fluent in brand measurement, brand health and campaign reporting - ability to extract actionable insights and implications.
- Thrive in a self-starter, fast-paced and changing environment
We expect this position to be filled by 6/8/26.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
The national base pay range for this position within the United States, including Illinois and Colorado.
$142,800—$210,000 USD
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.