Manager, Channel Marketing
We are looking for a high-impact Channel Marketing Manager to serve as the architect for our next phase of growth. We have an established foundation in offline channels—Direct Mail, Telemarketing, and Site Visits—but we are ready to challenge the status quo.
You will be given the mandate to evaluate, optimize, and potentially rebuild our existing channel strategy while leading the charge into the digital space (Email, Paid, and Social). This is a role for a "full-stack" marketer who is equally comfortable auditing a legacy telemarketing script as they are building a modern digital lead-gen funnel from scratch.
Responsibilities:
Channel Audit & Optimization (The "Rebuild")
- Strategic Audit: Conduct a deep-dive evaluation of our current Direct Mail, Telemarketing, and Site Visit programs to determine ROI, efficiency, and scalability.
- Revamp & Redesign: Identify gaps in the current strategy and lead the transformation of these channels—rethinking everything from messaging and targeting to vendor selection and team structure.
- Team Leadership: Manage and mentor the existing channel team. Evaluate talent needs and, where necessary, restructure and hire to ensure we have the right people in the right seats to meet modern marketing demands.
** Digital Foundation & Launch (The "Build")**
- Greenfield Digital Strategy: Design and execute the roadmap for our entry into Email, Paid Media, and Social channels.
- Execution: Move from "strategy" to "launch"—overseeing the implementation of digital campaigns that complement and amplify our offline efforts.
- Tech Integration: Identify the tools and platforms required to bridge the gap between physical site visits and digital nurturing.
Performance & Process
- Unified Metrics: Establish a single source of truth for channel performance. You will define the KPIs for what "success" looks like in a modern, multi-channel environment.
- Budget Stewardship: Reallocate and optimize the marketing budget based on data-driven insights, ensuring we are investing in the highest-impact touchpoints.
****Basic Qualifications: ****
- Bachelors Degree or military experience
- At least 5 years of multi-channel digital marketing experience in Financial Services, Fintech, Payments or other highly regulated industry
- At least 3 years of people management experience
Preferred Qualifications:
- Bachelors in Marketing, Advertising, Communications or Consumer Behaviors
- 7+ years leading digital marketing strategy and programs
- 3+ years of vendor management
- 2+ years of experience developing or executing Email Marketing strategies.
- Strong project management skills and attention to detail
- Demonstrated experience managing multiple stakeholders and working cross functionally
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
Riverwoods, IL: $138,100 - $157,700 for Manager, Marketing
Chicago, IL: $138,100 - $157,700 for Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).