We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford.
**In this position... **
Ford's Charging & Energy Services team is building the products, programs, and partnerships that make charging effortless for every Ford Electric Vehicle customer — at home, on the road, and across our US & Canadian Retail & Commercial Dealers and Customers.
The Manager, Charging & Energy Services – GTM Operations is the connective tissue between our Home Charging products & services, the dealers who sell them, and the field teams who support them. You'll lead go-to-market execution for a portfolio of Home charging programs — from dealer-facing solutions to broader retail product & services launches — ensuring each one launches flawlessly with the field, the dealers, and our customers in North America (US & Canada).
This role sits within the Charging and Energy Services CX organization under the Senior Manager, Home Charging, but works horizontally across Home Charging & Energy Services business pillars — Home Charging & Energy Services, Retail & Commercial/Fleet (Depot / Home) to bring programs to market.
Ford has made a significant, long-term investment in our electricified vehicle business, and the Home Charging & Energy Services experience is critical to maximizing lifetime value of that investment.By delivering foundational in-home charging experiences, this role enables the future success of Ford Motor Company — turning first-time EV buyers into lifetime customers and driving the continued growth of our EV portfolio. This work is crucital for every EV customer we have today and every one we'll earn tomorrow.
What you'll do...
GTM Program Leadership
Lead the planning and implementation of the home charging journey in close partnership with Digital Product/Ford App, Marketing & Comms, Hardware Engineering, Ford Customer Service Division (FCSD), Installation Partners, Office of General Council (OGC), Field Operations, and Dealers.
Own go-to-market execution for charging programs end-to-end: plan, do, check & act
Lead current and upcoming workstreams including (but not limited to):
- Dealer Charging Solutions (DCS) — pilot, soft launch, and national rollout
- Installation Services integration into dealer and customer flows
- **Home Charging / Energy Services **- Align Sales Channels & Experience Integrations both online and in-store.
Serve as the decision maker during launch and hypercare windows; own escalation paths and resolution speed
Dealer & Field Enablement
- Own the strategy, design, and execution of dealer-facing program elements — enrollment processes, participation agreements, and program documentation (e.g., DPES) to maximize value at Retail.
- Partner with Field Operations to drive dealer enrollment, engagement, and ongoing participation
- Design and deliver dealer comms and training across launch phases — from "why enroll" through "how it works"
- Coordinate joint training plans across Charging, DMP, and Rewards teams
Cross-funcational Collaboration
- Partner across the Ford Charging & Energy Services Orgs to ensure GTM consistency and shared learnings
- Work closely with Product Managers on the Dealer Member Portal (DMP) and adjacent platforms to translate field and dealer needs into PRDs, user flows, and roadmap priorities
- Run UAT and product launch validation in partnership with Product, Engineering, and Analytics (GDIA) teams
- Influence roadmap prioritization through regular product syncs
Comms, Content & Compliance
- Partner with Consumer Marketing and GTM Communications to deliver field- and dealer-ready materials including training & support tools to maximize value prop at Retail.
- Ensure consistency and alignment between dealer-facing and customer comms across all pillars and channels (Online, Instore, In App).
Partner & Vendor Management
- Coordinate with FCSD, Charging Warranty & Service Ops and Percepta on customer support, service touchpoints, and dealer-service alignment
- Coordinate with Ford Charging Intelligence & GDIA on reporting and analytics to ensure dealers, field, and the business have the data they need
- Manage day-to-day and strategic relationships with Installation Partners (e.g., Qmerit), One Magnify, etc. on behalf of GTM programs to maximize effiiciencies for all stakeholders
You'll have…
Minimum
- Bachelor's Degree in Engineering or Business discipline
- 3+ years of experience in Product Development, Marketing, Customer Experience, or similar
- 5+ years of experience in GTM operations, dealer/channel program management, field operations, retail strategy, or automotive sales operations
- Experience in customer journey development & execution
- Demonstrated ability to own a program end-to-end — plan, do, check & act — with a strong drive for results, commitment to quality, and attention to detail
- Creative thinker, problem solver, and resilient — comfortable operating in white space and evolving the business beyond traditional models; able to build the path as you walk it
- Self-starter able to work independently with minimal supervision in a fast-paced, ambiguous, high-visibility environment
- Strong cross-functional leadership; proven ability to influence peers, partners, and senior stakeholders to gain alignment toward a shared vision and goals — without relying on direct authority
- Prior experience leading projects that require collaboration across multiple teams, organizations, and external vendors
- Experience designing and executing training, comms, and change management for a distributed network (dealers, franchisees, field reps, or similar)
- Sharp written communication — able to translate complex product capabilities into clear "why-buys" and operational guidance
Even better, you may have...
Preferred
- Experience working alongside or embedded with Product Management teams — writing PRDs, running UAT, contributing to roadmap prioritization
- Familiarity with digital product development cycles, customer journey mapping, and CX validation
- Background in EV charging, energy services, connected vehicle, or adjacent emerging-tech categories
- Experience navigating OGC / legal review processes for dealer agreements and customer-facing content
- Exposure to Commercial / Fleet / B2B Sales Channels in addtion to Retail.
- Exposure to commercial / fleet / B2B sales channels in addition to retail
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including: • Immediate medical, dental, vision and prescription drug coverage • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more • Vehicle discount program for employees and family members and management leases • Tuition assistance • Established and active employee resource groups • Paid time off for individual and team community service • A generous schedule of paid holidays, including the week between Christmas and New Year’s Day • Paid time off and the option to purchase additional vacation time.
This position is leadership level 6 and ranges from $115,500-$218,100.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: https://fordcareers.co/LL6
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.
#LI-Hybrid #LI-TS3