Manager, Consumer Insights (international)

Oura Oura · Consumer · London, United Kingdom · Marketing

Manager, Consumer Insights (International) at Oura, focusing on global research and scaling quantitative and qualitative programs across EMEA and APAC. The role involves translating consumer behavior understanding into actionable strategies for international growth, marketing, and commercial partnerships. Responsibilities include GTM strategy support, brand health tracking, collaborating on forecasting and Media Mix Modeling (MMM), consumer segmentation, message testing, trend monitoring, path-to-purchase research, retail analytics, and building international research infrastructure. Requires 7+ years of experience in consumer insights or market research, strong qualitative and quantitative skills, and proficiency with research platforms.

What you'd actually do

  1. Serve as a key partner to the international Go-To-Market team, delivering data-driven insights to inform strategy and optimize in-market performance.
  2. Lead the continued expansion of our brand health tracking programs across international markets.
  3. Collaborate with Data Science and Analytics to scale awareness forecasting models for setting company OKRs, and Media Mix Modeling (MMM) to optimize global media spend.
  4. Adapt Oura’s proprietary consumer segmentation for global markets, identifying market sizing and key cultural nuances for key target audiences and Ideal Customer Profiles (ICPs).
  5. Conduct message and claims testing to identify marketing claims that resonate most for international audiences.

Skills

Required

  • consumer insights
  • market research
  • global research
  • quantitative research
  • qualitative research
  • survey design
  • focus groups
  • user interviews
  • consumer segmentation
  • message testing
  • MaxDiff
  • data analytics
  • behavioral data
  • EMEA
  • APAC
  • Quantilope
  • SurveyMonkey
  • SPSS
  • Excel
  • influencing executive level decision-makers
  • presenting to people at all levels of the organization

Nice to have

  • tech-enabled health/wellness company
  • global research agency
  • ambiguity
  • creative solutions
  • fast-paced environment
  • intellectual curiosity
  • proactive self-starter attitude
  • high integrity

What the JD emphasized

  • extensive expertise in global research
  • proven track record of scaling quantitative and qualitative programs
  • 7+ years of experience
  • Strong experience in both qualitative and quantitative research methodologies