Manager of Customer Advocacy and Insights
About the Role
The Manager of Customer Advocacy and Insights owns the end-to-end process of capturing, synthesizing, and activating customer insights across the organization. This role partners closely with Sales, Field leadership, and cross-functional teams to transform customer conversations into compelling stories, actionable insights, and reusable use cases that inform strategy and enable the field.
This is a qualitative, data-driven role dedicated to storytelling, customer advocacy, and institutionalizing customer knowledge—not traditional data analytics or reporting.
What You’ll Do
- Aggregate and synthesize customer insights from customer meetings, notes, recordings, and field interactions into clear, actionable narratives.
- Build, maintain, and evolve a centralized repository of customer use cases, success stories, and deal deconstructions that can be easily accessed by the field.
- Write and distribute win wires and customer success stories that proactively highlight customer outcomes, value realization, and standard methodologies.
- Ensure sales teams and cross-functional partners have access to accurate, up-to-date customer insights for reference, enablement, and decision-making.
- Translate customer feedback and themes into compelling written and visual communications aligned to organizational priorities and strategy.
- Partner closely with Sales leadership, Operations, Enablement, and other cross-functional collaborators to embed customer insights into workflows and initiatives.
- Champion and continuously improve the customer insights process, ensuring it is scalable, repeatable, and easy to engage with.
- Proactively identify emerging customer trends, challenges, and opportunities, and surface insights that inform strategic discussions.
- Represent the voice of the customer across the organization while modeling Adobe’s values and customer-first approach.
What We’re Looking For
- Exceptional writing and communication skills, with a demonstrated ability to tell clear, compelling stories from qualitative insights.
- Experience working closely with Sales teams and familiarity with sales motions, deal cycles, and customer use cases.
- Strong qualitative analysis skills, with comfort synthesizing unstructured inputs rather than relying on quantitative dashboards.
- Proven ability to own, design, and champion processes that make insights accessible, useful, and actionable.
- Comfort collaborating across functions and influencing without direct authority.
- Strategic problem solver who can also complete tasks tactically and independently.
- Highly organized, diligent, and proactive in finding opportunities to add new value.
Qualifications
- Bachelor’s degree in Business, Communications, Marketing, or a related field; advanced degree a plus.
- 5+ years of experience in customer insights, sales enablement, customer advocacy, sales operations, or a related role.
- Demonstrated experience building customer use cases, success stories, or internal-facing insight communications.
- Strong collaborator management skills and experience working with senior leaders.
- Adaptable and resilient in a fast-paced, evolving environment.
- Experience in technology or SaaS environments preferred.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $81,500 -- $162,800 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $112,400 - $162,800 In New York, the pay range for this position is $112,400 - $162,800 In Washington, the pay range for this position is $103,000 - $149,200
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.